Push Admin

Louis Vuitton, Volvo tapping Thai social commerce via Line chat app

Article (news)

Chayut Setboonsarng, Reuters

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/reuters/10/08/20201008-line.jpg"/><figcaption>The logo of free messaging app Line is pictured on a smartphone in this photo illustration taken in Tokyo, Japan September 23, 2014. Toru Hanai, Reuters/File Photo</figcaption></figure></div>BANGKOK - Luxury fashion and auto brands in Thailand have turned to selling their products on Japanese chat app Line during the coronavirus pandemic, tapping the country&#x27;s growing appetite for social commerce, a top executive said on Thursday.Brands like Louis Vuitton, Chanel and Volvo were among those that opened official accounts on the messaging app, which outranks Facebook&#x27;s WhatsApp and Rakuten&#x27;s Viber in Thailand, aiming to connect with users during a coronavirus lockdown.&quot;The luxury category was forced to adapt because their stores were closed,&quot; Line Thailand chief commercial officer, Norasit Sitivechvichit, told Reuters.Thailand earlier this year imposed a nationwide curfew and closed malls for nearly two months to contain infections.&quot;During the pandemic, sellers became very active,&quot; Norasit said, adding that others sold cosmetics and fast-moving consumer goods.Line, which charges sellers for sending messages and live streaming, said its monthly active users in Thailand grew from 44 million to 47 million this year, its second largest market after Japan.Volvo successfully sold cars on the platform after launching in May and studying customer data, its Thailand head of marketing and digitalization, Jean-David Harel, said.&quot;We have an understanding of which models they own today, which interest they have and when they plan to change their existing car,&quot; he said.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/09/18/20/face-masks-ice-cream-and-cars-what-pinoys-bought-during-lazadas-99-sale-event">Face masks, ice cream and cars: What Pinoys bought during Lazada&#x27;s 9.9 sale event</a></li></ul>Social commerce is widely popular in Thailand, where merchants sell directly to customers through social media like Line and Facebook&#x27;s Instagram.Line last year introduced a feature for merchants to organize inventory and online store fronts, which now has over 50,000 users.Another tool to support sellers with customer relationship and data management is slated to launch next year.E-commerce platform, JD Central would also launch services for sellers.Line will soon introduce &quot;MyRestaurant&quot; with its food delivery app, Line Man Wongai, to support restaurants, Norasit said. The company also has video-on-demand products.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/03/21/19/safety-first-volvo-to-add-in-car-sensors-to-prevent-drunk-driving">Safety first: Volvo to add in-car sensors to prevent drunk driving</a></li>	<li><a href="https://news.abs-cbn.com/life/03/04/20/louis-vuittons-clash-of-styles-wraps-up-paris-fashion-week">Louis Vuitton&#x27;s clash of styles wraps up Paris Fashion Week</a></li></ul>

Luxury fashion and auto brands in Thailand have turned to selling their products on Japanese chat app Line amid the coronavirus pandemic, tapping the country's growing appetite for social commerce, a top executive said on Thursday.

Luxury fashion and auto brands in Thailand have turned to selling their products on Japanese chat app Line amid the coronavirus pandemic, tapping the country's growing appetite for social commerce, a top executive said on Thursday.

Louis Vuitton, Volvo tapping Thai social commerce via Line chat app

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

Business

Louis Vuitton, Volvo tapping Thai social commerce via Line chat app

Chayut Setboonsarng,

Reuters

Published Oct 08, 2020 03:30 PM PHT

Read More:

ANC

ANC Top

Line

Line app

e-commerce

e-commerce in Thailand

Bangkok

Bangkok online shopping

online shopping

Louis Vuitton

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.