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Facebook announces changing parent company name to ‘Meta’

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Glenn Chapman, Agence France-Presse

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="The change in the parent company name to Meta is meant to represent a future beyond just its troubled social network, Facebook chief Mark Zuckerberg said on Thursday. Carlos Barria, Reuters" src="http://sa.kapamilya.com/absnews/abscbnnews/media/2021/reuters/10/28/20211028-fb_facebook-documents.jpg"/><figcaption>The change in the parent company name to Meta is meant to represent a future beyond just its troubled social network, Facebook chief Mark Zuckerberg said on Thursday. <em>Carlos Barria, Reuters</em></figcaption></figure></div><h3>Facebook, Instagram and WhatsApp to keep names under rebranding</h3><p>Facebook chief Mark Zuckerberg on Thursday announced the parent company&#x27;s name is being changed to &quot;Meta&quot; to represent a future beyond just its troubled social network.</p><p>The new handle comes as the social media giant tries to fend off one its worst crises yet and pivot to its ambitions for the &quot;metaverse&quot; virtual reality version of the internet that the tech giant sees as the future.</p><p>Facebook, Instagram and WhatsApp will keep their names under the rebranding.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/overseas/10/27/21/facebook-propaganda-tool-for-vietnam-govt-activists">Facebook a ‘propaganda tool’ for Vietnam gov’t, activists say</a></li></ul><p>&quot;We&#x27;ve learned a lot from struggling with social issues and living under closed platforms, and now it is time to take everything that we&#x27;ve learned and help build the next chapter,&quot; Zuckerberg said during an annual developers conference.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/10/21/21/new-name-for-facebook-critics-say-just-a-distraction">New name for Facebook? Critics say reports meant to distract from controversy</a></li></ul><p>&quot;I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they&#x27;re not changing,&quot; he added.</p><p>Facebook critics pounced last week on a report that leaked the rebranding plans, arguing the company was aiming to distract from recent scandals and controversy.</p><p>An activist group calling itself The Real Facebook Oversight Board has warned that major industries like oil and tobacco had rebranded to &quot;deflect attention&quot; from their problems.</p><p>&quot;Facebook thinks that a rebrand can help them change the subject,&quot; the group said last week, adding the &quot;real issue&quot; was the need for oversight and regulation.</p><p>Facebook has just announced plans to hire 10,000 people in the European Union to build the &quot;metaverse,&quot; with Zuckerberg emerging as a leading promoter of the concept.</p><div><strong>- Crisis mode -</strong></div><p>The social media giant has been battling a fresh crisis since former employee Frances Haugen leaked reams of internal studies showing executives knew of their sites&#x27; potential for harm, prompting a renewed US push for regulation.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/spotlight/10/14/21/embattled-facebook-releases-new-curbs-on-harassment">Embattled Facebook releases new curbs on harassment</a></li></ul><p>Facebook has been hit by major crises previously, but the current view behind the curtain of the insular company has fueled a frenzy of scathing reports and scrutiny from US regulators.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/09/22/21/facebook-seeks-to-defend-itself-after-scathing-reports">‘Without important context’: Facebook seeks to defend itself after scathing reports</a></li></ul><p>&quot;Good faith criticism helps us get better, but my view is that what we are seeing is a coordinated effort to selectively use leaked documents to paint a false picture of our company,&quot; Zuckerberg said in an earnings call on Monday.</p><p>The Washington Post last month suggested that Facebook&#x27;s interest in the metaverse is &quot;part of a broader push to rehabilitate the company&#x27;s reputation with policymakers and reposition Facebook to shape the regulation of next-wave Internet technologies.&quot;</p><p>Google rebranded itself as Alphabet in a corporate reconfiguration in 2015, but the online search and ad powerhouse remains its defining unit despite other operations such as Waymo self-driving cars and Verily life sciences.</p><div><strong>FROM THE ARCHIVES</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1770990" width="100%"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

The change is meant to represent a future beyond just its troubled social network, Facebook chief Mark Zuckerberg said on Thursday.

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Facebook announces changing parent company name to ‘Meta’

Glenn Chapman,

Agence France-Presse

Published Oct 29, 2021 02:43 AM PHT

|

Updated Oct 29, 2021 08:26 AM PHT

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Mark Zuckerberg

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