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Online shopping sites bet on discounts to fuel 11.11 sales

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ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2018/life/11/09/20181109-lazada.jpg"/><figcaption>Online shoppers are anticipating the biggest global sale event of the year happening this coming Nov. 11. <em>Photo: Lazada Philippines&#x27; Facebook Page</em></figcaption></figure></div><p><br/>MANILA - Inflation is unlikely to dampen the cost-conscious Filipinos&#x27; love for discounts as more shoppers are expected to purchase items online during the biggest global sale event of the year this coming Nov. 11, the head of Lazada Philippines said Friday.</p><p>In an interview with ANC&#x27;s Early Edition, Lazada Philippines CEO Ray Alimurung said they are expecting to double their 2017 11.11 sales this year.</p><p>Lazada promised up to 90 percent discount during the one day sale event called the &quot;11.11 Shopping Festival.&quot;</p><p>&quot;We tend to be a little bit contra [in contrast] to macro-trends in this regard because when inflation is high, people tend to be a lot more cost-conscious...In online where prices are a lot more transparent and with this 11.11 campaign coming up, we actually see more people buying online,&quot; Alimurung said. </p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/video/business/11/09/18/diapers-cosmetics-among-most-salable-online-items-in-ph-lazada">Diapers, cosmetics among most salable online items in PH: Lazada</a></li></ul><p>Zalora, an e-commerce platform offering mainly branded clothing goods, also announced discounts of up to 90 percent during their 11.11. Single&#x27;s Day Sale.</p><div><script src="https://connect.facebook.net/en_US/sdk.js#xfbml=1&amp;version=v2.5" async="" type="text/javascript"></script></div><div class="fb-post" data-href="https://www.facebook.com/ZaloraPH/photos/pcb.2439562846059900/2439555622727289/?type=3&amp;theater" data-width="auto"> </div><p>Meanwhile, Shopee tapped renowned singer Jose Mari Chan for its 11.11 Big Christmas Sale from Nov. 11 to Dec. 12, 2018. <a href="https://www.facebook.com/ShopeePH/videos/295513944620997/">Shopee</a> said consumers can avail of discounts up to 99 percent. [JOSE MARI CHAN ]</p><p>Known as Single&#x27;s Day in China, billionaire and co-founder of Alibaba Jack Ma transformed the event into a global shopping festival in 2009, Forbes reported. </p>

<p>E-commerce platforms in the Philippines have been teasing shoppers with the latest deals as the country's biggest sale event 11.11 (November 11) approaches. </p>

E-commerce platforms in the Philippines have been teasing shoppers with the latest deals as the country's biggest sale event 11.11 (November 11) approaches.