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Shopee says 11 million items sold in first 5 minutes of 11.11 sale

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ABS-CBN News

<p>MANILA— E-commerce platform Shopee said Friday it sold a record 11 million items in the first 5 minutes of its 11.11 Big Christmas sale.</p><p>One Filipino electronics seller earned almost P70 million during the first 2 hours alone as the sale helped boost their revenues, Shopee said in a statement. </p><p>&quot;Shoppers across the region raced to Shopee to secure the best deals, with 11 million items sold in just the first five minutes of November 11,&quot; the platform said. </p><p>Visits also spiked 5.5 times during the first 2 hours compared to its daily average, Shopee said. </p><p>Shopee said it could be because Filipinos waited for the 11.11 sale to purchase essentials &quot;to maximize their savings.&quot;</p><p>Health and personal care, home and living and women&#x27;s apparel were among the hottest product categories for Filipino shoppers, it said.</p><p>Consumers continued to stock up on face masks, skincare products and mobile accessories. Clothing items were also in demand, it added. </p><p>E-commerce sales have seen a surge during the COVID-19 pandemic as Filipinos preferred to shop within their homes to reduce the risk of infection. </p><p>During special events, sales usually skyrocket as cash-strapped Filipinos take advantage of discounts and other perks such as free shipping.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/life/11/10/21/list-what-to-expect-from-1111-sale-events">LIST: What to expect from 11.11 sale events of Shopee, Lazada, and more</a></li>	<li><a href="https://news.abs-cbn.com/business/11/10/21/cebu-pacific-offers-piso-seat-sale-on-1111">Cebu Pacific offers &#x27;Piso&#x27; promo fares on 11.11</a></li>	<li><a href="https://news.abs-cbn.com/business/11/11/21/chinas-singles-day-shopping-fest-subdued-by-tech-crackdown">China&#x27;s &#x27;Single&#x27;s Day&#x27; shopping fest subdued by tech crackdown</a></li></ul><div><strong>RELATED VIDEO:</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1827970" width="100%"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

E-commerce platform Shopee said Friday it sold a record 11 million items in the first 5 minutes of its 11.11 Big Christmas sale.