BSP adopts new gold-colored PH eagle logo, says 'brand refresh' signifies 'renewed vitality'

ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/business/11/20/bsp-new-logo-2020.jpg"/></figure></div><p><br/>MANILA - The Bangko Sentral ng Pilipinas (BSP) on Friday announced a &quot;brand refresh&quot; with the launch of its new gold-colored Philippine eagle logo.</p><p>The central bank said the new logo, which will be used by January next year in phases, reflects the institution&#x27;s &quot;renewed vitality&quot; and core principles and mandates.</p><p>The new circular logo features a gold-colored full-bodied Philippine eagle with wings spread upward, and stars noticeable above it.</p><p>“While the strong foundation of the BSP brand remains the same, its visual representation in the form of the logo requires an update to infuse the institution with renewed vitality, underscore its integrity and competence, and further promote the understanding of its mandates,” BSP Governor Benjamin E. Diokno said in a statement.</p><p>The new logo which was was endorsed by the National Historical Commission of the Philippines prior to Malacañang&#x27;s approval this month.</p><div><br/><strong>RELATED STORIES</strong></div><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/11/19/20/bangko-sentral-makes-surprise-rate-cut-as-economic-slump-continues">Bangko Sentral makes surprise rate cut as economic slump continues</a></li>	<li><a href="https://news.abs-cbn.com/business/11/10/20/philippine-economy-shrinks-115-pct-in-q3-second-worst-quarterly-contraction-on-record">Philippine economy shrinks 11.5 pct in third quarter, but &#x27;worst is over&#x27; says NEDA</a></li></ul><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/TKkkUnXoWs0?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

<p>The Bangko Sentral ng Pilipinas (BSP) on Friday announced a "brand refresh", with the launch of its new gold eagle logo.<br /> </p>

The Bangko Sentral ng Pilipinas (BSP) on Friday announced a "brand refresh", with the launch of its new gold eagle logo.

BSP adopts new gold-colored PH eagle logo, says 'brand refresh' signifies 'renewed vitality' | ABS-CBN

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BSP adopts new gold-colored PH eagle logo, says 'brand refresh' signifies 'renewed vitality'

BSP adopts new gold-colored PH eagle logo, says 'brand refresh' signifies 'renewed vitality'

ABS-CBN News

Published Nov 20, 2020 01:09 PM PHT

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