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Dyson's soon-to-rise Batangas hub to become its 'biggest' software center

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Rowegie Abanto, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Artist" s="" rendering="" of="" new="" Dyson="" facility="" expected="" to="" open="" in="" Santo="" Batangas.="" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2023/life/05/03/dyson-philippines-technology-centre.jpg"/><figcaption>Artist&#x27;s rendering of new Dyson facility expected to open in Santo Tomas, Batangas. <em>Handout</em></figcaption></figure></div><p>MANILA — Multinational technology company Dyson said its soon-to-rise research and manufacturing &quot;campus&quot; in the Philippines, which will be the size of 92 basketball courts, will be its largest software center.</p><p>&quot;It&#x27;ll become the biggest software hub of Dyson,&quot; Edwin Adriaansen, Dyson&#x27;s global software director, told journalists in a recent interview at the company&#x27;s global headquarters in Singapore. </p><p>The multibillion-dollar British firm known for its bladeless fans, bagless vacuums, and hair styling products also operates in the UK and Malaysia. </p><p>Dyson — which currently has a software lab in Alabang and a manufacturing facility in Calamba, Laguna — will launch its P11-billion hybrid plant in Santo Tomas, Batangas in the third quarter of 2024 in a bid to consolidate all of its Philippines offices under one roof. </p><p>It targets to hire an additional 400 engineers and more than 50 graduate engineers for the new hub. The firm earlier said the investment would generate around 1,250 employees by mid-2024.</p><p>Adriaansen says they do not consider the Philippines a support entity for Dyson. They instead see the Batangas operations as key to the company&#x27;s development, adding that the country has &quot;very talented people.&quot;</p><p>&quot;We can work with universities, we can set the tone, we can set the goals, we can set the future for the Philippines software,&quot; he said.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/09/18/23/dyson-commits-p11-b-investment-in-ph-by-2024">Dyson commits P11-B investment in PH by 2024; Malaysian retailer eyes duty-free shops</a></li>	<li><a href="https://news.abs-cbn.com/business/11/27/20/dyson-to-invest-37-billion-to-double-product-range-by-2025">Dyson to invest $3.7 billion to double product range by 2025</a></li></ul><p>A lot of things had been considered before Dyson chose the Philippines as its location for the billion-peso investment. There are other equally viable locations where it can put its money. But for Adriaansen, the Philippines &quot;has the best characteristics to be successful.&quot;</p><p>&quot;We believe in the way working at campus you have to combine factory and staff with legal people with software engineers, hardware, design engineers,&quot; he said.</p><p>He aims for the software facility to be the leading one in the Philippines, adding that Dyson Philippines &quot;will have dedicated products being developed.&quot;</p><p>The software director also hopes that Dyson&#x27;s new location at the First Philippine Industrial Park in Santo Tomas will attract other companies to the area, which he calls the &quot;Silicon Valley of the Philippines.&quot;</p><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2822247" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><p>When asked what Filipinos bring to the table, Dyson Chief Technology Officer John Churchill said, &quot;What we see for me in the Philippines is the ability to learn... the huge amount of great communication.&quot;</p><p>&quot;We are a global company. We want people who can communicate and also people who have the passion to want to bring the energy to the team to work as a team,&quot; Churchill added.</p><p>He said it was the first time that Dyson looked to make an office and a manufacturing facility in one place.</p><p>&quot;It&#x27;s magic for me when we bring manufacturing and design together because the world of the theory intersects with the world of reality,&quot; he said.</p><p>Building the Batangas facility could be a risky undertaking for Dyson, especially with the huge investment it would shell out to complete the mega hub from scratch amid the global economic situation and tech layoffs.</p><p>But Adriaansen, the software director, explained that the &quot;DNA&quot; of family-owned Dyson is that they &quot;can do a lot of things&quot; and they &quot;don&#x27;t give up early.&quot; </p><p>&quot;The option is go, go, go for it. The same with our products, 75 percent of our products never make it to the market — you will never see it. The same with campus, there&#x27;s no reason it shouldn&#x27;t work.&quot;</p><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2875807" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div>

Dyson targets to hire an additional 400 engineers and more than 50 graduate engineers for the new Batangas hub. 

Dyson's soon-to-rise Batangas hub to become its 'biggest' software center

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Dyson's soon-to-rise Batangas hub to become its 'biggest' software center

Rowegie Abanto,

ABS-CBN News

Published Nov 20, 2023 08:02 AM PHT

Read More:

Dyson

John Churchill

Dyson Chief Technology Officer

Dyson Chief Technology Officer John Churchill

AI

artificial intelligence

Edwin Adriaansen

First Philippine Industrial Park

Santo Tomas

Batangas

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