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Unilever says U-COIN digital rewards program now has over 1 million users

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ABS-CBN News

<p>MANILA - Unilever on Friday said Filipinos should take advantage of its digital rewards program to earn points through U-COIN which it launched in 2020.</p><p>The program was introduced to keep up with the Filipino consumers&#x27; changing behavior due to the COVID-19 pandemic, it said.</p><p>Since the launch, its user base has grown to over 1 million, Unilever Philippines Country Media Director Dennis Perez said.</p><p>“Within a few short months, in a market saturated with loyalty programs, we were able to grow our U-COIN user base to over one million users, and the numbers are still growing,&quot; he said.</p><p>The pandemic has prompted businesses, shoppers and even payment operators&#x27; shift to digital. But Unilever said it has found a way to make rewards more exciting.</p><p>“With more and more consumers turning to digital, we at Unilever Philippines wanted to help make that experience as engaging and, yes, as rewarding, as possible,&quot; Unilever Philippines Digital Hub Lead &amp; U-COIN Co-Lead Wence Wenceslao said.</p><p>Consumers can collect U-COIN rewards and use the points to redeem products, Unilever said. It can be used in a &quot;diverse selection&quot; of the country&#x27;s biggest brands, it said.</p><p>What made U-COIN different is that benefits start upon sign up with options to earn more by interacting with official Unilever Philippines channels or by shopping at USTORE, the company said. [USTORE ustore.com.ph]</p><p>To join the U-COIN program, consumers just need to visit ucoin.com.ph and register.</p><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1843704" width="100%"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

The rewards program was introduced to keep up with the Filipino consumers' changing behavior due to the COVID-19 pandemic, Unilever said. 