Push Admin

Business Mentor: How Automobilico started and succeeded

Article (news)

Armando Bartolome

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2019/business/12/07/mentor-1.jpg"/></figure></div><p>Bernard Libera is the fearless visionary behind the success of Automobilico.</p><p>Libera is a true car enthusiast who worked with Mitsubishi Motors dealership for 8 years before becoming an entrepreneur.</p><p>With a capital of just P28,000.00, Bernard started a carwash business. He then branched out into selling second hand cars.</p><p>It was a rough start since there was huge pressure on his part to try to raise more capital to acquire inventory and at the same time set upa decent car showroom.</p><p>The biggest hurdle was proving the company was worthy of trust, as the second hand car industry had a negative image.</p><p>Soon the pre-owned car business became main focus of Bernard, with the carwash business taking a back seat. His sales of pre-owned cars accelerated at an impressive speed, eventually pushing him to rent space in SM Bicutan. This eventually became the home and headquarters of Automobilico.</p><p>By 2013, Automobilico was registered as a privately held. Since then, Automobilico expanded and opened showrooms in SM Southmall, SM BF, and SM Novaliches.</p><p>As time passed, Automobilico no longer just sold pre-owned cars, but shifted gears into buying cars as well. They now offer immediate appraisal and payment to customers based on the quality and condition of the vehicle.</p><p>They established a relationship with both financial and insurance companies that agree with their vision of offering financing and insurance at competitive prices without sacrificing quality and integrity.</p><p>The company name, Automobilico was inspired by a street moniker for “auto-mo-bibilhin-ko” became synonymous with trust and transparency. Its market was Filipino families that dream of owning a car without sacrificing the entire household savings.</p><p>Automobilico did not stop at just buying and selling pre-owned cars, but offered additional services. To date, Automobilico offers six major services:</p><p>• AutomoLoanCoAutomoLinisCo,</p><p>• AutomoLakadCo,</p><p>• AutomoInsureCo,</p><p>• AutomoDeliverCo, and</p><p>• AutomoGawaCo.</p><p>Automobilico also allows car sellers to post their cars on the company’s high traffic website for free or in one of the showrooms.</p><p>It will always be an uncertain road in the world of entrepreneurship and only the bravest of hearts can take on the challenge.</p><p>Automobilico has now also opened itself up fro franchising. This gives other entrepreneurs a chance to manage their own, one-stop-shop of pre-owned cars.</p><div><em>-----------------------------</em></div><div><em>For questions and more information, you may contact Armando &quot;Butz&quot; Bartolome</em></div><div><em>by email:  business.mentor@butzbartolome.com</em></div><div><em>FB Page: Butz Bartolome</em></div><div><em>website: https://www.butzbartolome.com</em></div>