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Promote your business online with the help of ABS-CBN

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ABS-CBN News

<p>Among the many things that have changed in 2020, the increasing relevance of e-commerce and the effectiveness of digital marketing is seen clearly as people move to the online space to shop, socialize, and work. </p><p>As reported in WeAreSocial&#x27;s 2017-2020 <a href="https://wearesocial.com/digital-2020">report</a>, 60% of the world is already online. In the <a href="https://datareportal.com/reports/digital-2020-philippines">Philippines</a>, there has been a 5% increase between 2019 and 2020 among internet users. People are progressively visiting online stores, searching for products online, and making online purchases more frequently. </p><p>With this type of set up, successful marketing or advertising can make or break businesses, especially small ones. Because how can people know about your product or service if they do not know of its existence? </p><p>That is why it becomes even more of a necessity for micro, small, and medium enterprises (MSMEs) to find new ways to attract potential customers and draw attention to their brand. Part of the success comes from widening the reach of their digital marketing plans by not limiting it to just social media. There are plenty of tools at their disposal, such as utilizing top local publisher sites to tap their regular viewers. </p><p>Any business owner, big or small, can find success in the online world. They only need to utilize the right tools and platforms to properly reach their audience. </p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/advertorial/12/11/online-marketing.jpg"/></figure></div><div><strong> 1. Promote in local websites via online advertising tools </strong></div><p>For well-rounded results and convenience, you may want to consider using online advertising tools that offer the whole package.</p><p>ABS-CBN&#x27;s Digital Advertising Self-serve Hub or DASH is a do-it-yourself advertising tool that businesses can use to create and promote their online ads across the entire ABS-CBN network.</p><p>With ABS-CBN.com, being one of the top sites visited locally, the company thought of a way to help MSMEs and agencies reach their target audience with the help of its trending content and wide-reaching platforms that cater to different demographics. DASH was launched in early 2020 to allow MSMEs to easily and freely run their ads across the ABS-CBN digital network.</p><p>Years of experience have given the company a good grasp of what Filipinos want in their content and with DASH, business owners can put their products or services on the radar of Kapamilyas. </p><p>DASH provides its advertisers with an innovative way of reaching potential customers with tools to access and create ad campaigns specifically targeting the ABS-CBN audiences. </p><p>Advertising opportunities on the platform include:</p><ul>	<li> Creation of campaign creatives on the dashboard</li>	<li> Image- and video-based ad units through banner ads and video rolls, respectively</li>	<li> Available targeting based on age, gender, interests, time, and location</li>	<li> Option to run ads on all ABS-CBN websites (Run-of-Network) or choose a single property (Run-of-Site)</li>	<li> Basic Campaign Monitoring and Optimization</li>	<li> Fixed CPM (Cost-per-thousand impressions)</li></ul><div><strong>2. Try Influencer Marketing</strong></div><p>A fast way of reaching your target market is with the help of an influencer or prominent personality. Get instant promotion when a celebrity talks about your business or shares photos of your product on social media. Create personal collaborations if you want something more organic or simply send samples to people that have a say among your target audience. </p><p>While this option may incur a bit of investment, by selecting the right person to help promote your products, you will be seeing more in return for your business.</p><div><strong>3. Tap Online Communities</strong></div><p>There are plenty of online communities and forums where people talk and share their interests regularly. Joining one of these will allow you to know the wants and needs of your target market. Look at their concerns and talk about your brand to attract potential customers within the community. </p><p>Give samples and ask for feedback. If your business is good, the community can even do mini promotions by sharing on their own social media. </p><div><strong>4. Create a Live Stream</strong></div><p>Many businesses are seeing the benefits of having live content or doing live streams on their online platforms. That is because live streams allow brands to have a real connection and live interaction with their audience – contributing to higher engagement and a wider audience reach. This also allows for more quirks and less polish as compared to producing an actual company AVP.</p><p>Try doing live online selling on platforms like KUMU. Coming up with all sorts of entertaining gimmicks will get your brand noticed on saturated online markets.</p><p>No matter which online marketing plan you want to try, do not be afraid to experiment with the variety of tools and platforms available to find out which works for your business.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/advertorial/12/11/dash.jpg"/><figcaption>DASH is a do-it-yourself advertising tool that businesses can use to promote their online ads across the entire ABS-CBN network. Interested advertisers can use the promo code DASHNEWS on their first campaign on advertise.abs-cbn.com.</figcaption></figure></div><p>With DASH, you can reach the Kapamilya audience through visibility on trending ABS-CBN websites and help your business stand out among the rest for as low as P500!</p><p>Interested advertisers only need to create an account on advertise.abs-cbn.com and start booking ad campaigns. You can use the promo code <strong>DASHNEWS to get P100 off on your first campaign.</strong></p><div><strong>To know more about DASH and how you can utilize this tool to reach more people for your business, visit this link  <a href="https://dash.abs-cbn.com/">advertise.abs-cbn.com</a>. </strong></div>

<p>Digital marketing is tougher now with the saturated online market, so how do you shine? With this innovative advertising tool, get the power to reach your Kapamilya target audience and let your business be seen online.</p>

Digital marketing is tougher now with the saturated online market, so how do you shine? With this innovative advertising tool, get the power to reach your Kapamilya target audience and let your business be seen online.