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11-11, 12-12 sale events lure more Filipino online shoppers: Lazada

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Jessica Fenol, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2018/business/12/14/20181214-lazada.jpg"/><figcaption>The Lazada mobile app features games, feed, and huge assortment of products that can be purchased online. George Calvelo, ABS-CBN News</figcaption></figure></div>MANILA -- &quot;Mega sale&quot; events help encourage Filipinos to embrace e-commerce, with more purchases being made even after the deep discounts expire, the head of online marketplace Lazada in the Philippines said.This year&#x27;s Nov. 11 or 11-11 markdowns generated 3 times as much sales compared to 11-11 in 2017. Lazada followed it up Wednesday with a 12-12 sale in the run up to Christmas, CEO Ray Alimurung told ABS-CBN News.Baseline sales, or those made without discount events, move up by around 20 percent after the 11-11 sale, Alimurung said.&quot;We feel that there’s been a significant shift in the market, the comfort level of Filipinos. Filipinos are shopping a lot more than they’ve ever been,&quot; Alimurung said.This year, fashion, travel goods and baby diapers were the hot sellers, he said.Aside from Lazada rival Shoppee, Cebu Pacific and AirAsia also announced one-day sales on Wednesday, 12-12.Shopee on Friday said a “record-breaking” 12 million orders were made in Southeast Asia during its 12.12 Big Christmas Sale last Dec. 12.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/11/11/18/from-baby-diapers-to-luxury-cars-lazada-sees-double-1111-sales-this-year">From baby diapers to luxury cars: Lazada sees double 11.11 sales this year</a></li></ul>Resolving trust issues between buyers and sellers in the online marketplace can help e-commerce increase its share in total retail, currently at 5 percent, he said.&quot;Because of addressing the trust, you see the kind of growth we see,&quot; he said.E-commerce also emboldens entrepreneurs to sell almost anything online, giving consumers a wider choice by just tapping on their mobile screens.Alimurung said 2018 was a year of growth with the launch of <a href="https://news.abs-cbn.com/business/08/31/18/lazada-goes-premium-fights-fakes-with-first-mall" target="_blank">Lazmall</a>, additional business tools and their <a href="https://news.abs-cbn.com/business/11/11/18/lazada-invests-massively-on-logistics-to-enhance-customer-experience" target="_blank">warehouse</a> in Cabuyao, Laguna.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/08/31/18/lazada-goes-premium-fights-fakes-with-first-mall">Lazada goes premium, fights fakes with first &#x27;mall&#x27;</a></li>	<li><a href="https://news.abs-cbn.com/business/09/04/18/where-henry-sy-is-king-of-retail-lazada-bets-on-youtube-generation">Where Henry Sy is king of retail, Lazada bets on YouTube generation</a></li></ul>

Online shopping platforms Lazada and Shoppee and airlines Cebu Pacific and AirAsia all offered deep discounts on 12-12 in the run up to Christmas.

Online shopping platforms Lazada and Shoppee and airlines Cebu Pacific and AirAsia all offered deep discounts on 12-12 in the run up to Christmas.

11-11, 12-12 sale events lure more Filipino online shoppers: Lazada

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11-11, 12-12 sale events lure more Filipino online shoppers: Lazada

Jessica Fenol,

ABS-CBN News

Published Dec 14, 2018 09:33 AM PHT

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Updated Dec 14, 2018 10:41 AM PHT

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E-commerce

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Alibaba

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