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How businesses stand out online amid a pandemic

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ABS-CBN News

<p>Today&#x27;s business landscape has evolved so much that the difference from the start of 2020 to the end is quite drastic. Who would have thought that the primary space not just for commerce but for working and socializing will be virtual now?</p><p>The digital market is saturated more than ever before and it is easy to get buried in the sea of other promotions and brands with a bigger online presence. For business owners, this means investing in an online shop and creating a digital marketing plan to get their brand noticed and attract potential customers. This is not an impossible feat as there are many tools and platforms that can help them reach a wide audience. </p><p>One of which is ABS-CBN&#x27;s Digital Advertising Self-serve Hub or DASH. It is a do-it-yourself advertising tool that businesses can use to create and promote their online ads across the entire ABS-CBN network. With ABS-CBN.com, ent.abs-cbn.com, news.abs-cbn.com, metro.style, and tfc.tv being one of most visited sites locally, business owners can put their products or services in a place where it will be seen. </p><p>Advertising opportunities on the platform include:</p><ul>	<li>Creation of campaign creatives on the dashboard</li>	<li>Image- and video-based ad units through banner ads and video rolls, respectively</li>	<li>Available targeting based on age, gender, interests, time, and location</li>	<li>Option to run ads on ALL ABS-CBN websites (Run-of-Network) or choose a single property (Run-of-Site)</li>	<li>Basic Campaign Monitoring and Optimization</li>	<li>Fixed CPM (Cost-per-thousand impressions)</li></ul><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/advertorial/12/17/dashartcard.jpg"/><figcaption>ABS-CBN DASH is a do-it-yourself advertising tool that businesses can use to promote their online ads across the entire ABS-CBN network. Interested advertisers can use the promo code DASHNEWS on their first campaign on advertise.abs-cbn.com.</figcaption></figure></div><p>Here are four businesses that have ventured into digital marketing and utilized advertising tools like ABS-CBN DASH. </p><div><strong>1. Salta! Rotisserie Chicken Bar</strong></div><p>For any business offering food and beverage online, the right advertising is even more crucial to stand out among the rest. </p><p>For neighborhood restaurant <a href="https://www.facebook.com/saltabypappareph/">Salta!</a> who rely mainly on social media to advertise, the customization of advertising campaigns that ABS-CBN DASH offers allows them to set the right budget per campaign. It certainly helps that it is convenient and easy to navigate that anyone can successfully create promotions that will be seen. </p><p>With the use of Image Ads, Salta! attracts viewers of ABS-CBN websites and encourages them to click and explore the brand. <br/> </p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/advertorial/12/17/salta-(1).jpg"/></figure></div><div><strong>2. Tapa King</strong></div><p>Even well-established brands can still find value in trying advertising tools like ABS-CBN DASH. Fast-casual Filipino tapa restaurant, <a href="https://www.tapaking.com.ph/">Tapa King</a>, knows how difficult it is to keep up with brands with a strong online presence. This is made even harder because other businesses are shifting to the digital space at the same time, so the brand decided to continue putting up different and unique promotions to catch consumers&#x27; attention.</p><p>ABS-CBN DASH was able to support Tapa King in digitally promoting its latest offers and increasing its brand presence in specific target areas. </p><p>&#x27;&#x27;ABS-CBN DASH helped us promote our Online Delivery Platforms and Delivery Services since we want to specifically engage with our target customers and specific areas which can be easily done in the ABS-CBN DASH given our limited budget,&#x27;&#x27; said Tapa King. </p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/advertorial/12/17/tapa-kingg.jpg"/></figure></div><div><strong>3. Standard Insurance</strong></div><p><a href="https://my.standardinsuranceonline.com/">Standard Insurance</a>, one of the leading non-life insurance companies in the country, was one of the businesses that already have experience in digital marketing and has systems in the cloud before 2020. This means it was not too difficult for the company to transition to the new normal. This also allows it to remain fully operational even when borders were closed. </p><p>The only challenge the team encountered was in informing the public that Standard Insurance is open and how its products can help during this time. ABS-CBN DASH was able to offer aid in this aspect as Standard Insurance used the platform to put out its short ad, making it visible to the thousands of Kapamilyas frequenting the ABS-CBN platforms. It also helps that advertising with ABS-CBN DASH does not require a media buyer. </p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2020/advertorial/12/17/20201217_standard.jpg"/></figure></div><div><strong>4. PDAX</strong></div><p>Philippine-based cryptocurrency exchange <a href="https://pdax.ph">PDAX </a>by Fyntegrate, Inc. aims to bring easy, accessible, and inclusive financial services to every Filipino. When the health crisis started, its market is already in the digital space and it was vital that the company make use of digital marketing to reach its target audience and create brand recognition.</p><p>By offering a wide network for its advertisers, ABS-CBN DASH was able to help PDAX make a seamless transition to digital and get the best rates with the lowest Cost Per Action (CPA) per campaign.</p><p>&#x27;&#x27;ABS-CBN DASH is one of our main platforms for digital advertisements. As an advertiser that uses ABS-CBN Dash, the user journey is quite easy, and it is as simple as a drag-and-drop flow,&#x27;&#x27; said a PDAX representative. &#x27;&#x27;DASH gave us a good number of impressions, while the return of clicks and traffic were enormously high. This traffic was converted into users, who are now our loyal customers.&#x27;&#x27;</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2020/advertorial/12/17/pdaxx.jpg"/></figure></div><p>These businesses know the importance of digital marketing and keeping updated with the changes in the media and advertising landscape. By utilizing innovative advertising tools, their businesses will have an easier time getting noticed online. </p><p>With ABS-CBN DASH, any business can reach the Kapamilya audience through visibility on trending ABS-CBN websites. It provides advertisers with tools to access and create ad campaigns specifically targeting the ABS-CBN audiences. </p><p>The platform is easy to use, offers value for money, and flexibility. It is a well-rounded advertising tool that anyone can utilize.</p><p>To start advertising on the platform, one only needs to create an account on <a href="http://advertise.abs-cbn.com">advertise.abs-cbn.com</a> and start booking ad campaigns. You can even use the promo code <strong>DASHNEWS </strong>to get P100 off on your first campaign.</p><div><strong>To know more about ABS-CBN DASH and how you can use this platform to reach more people for your business, visit this <a href="http://advertise.abs-cbn.com">link</a>.</strong></div>

<p>The new normal calls for new business strategies and digital marketing plans. At a space where getting noticed can make or break your business, know what tools you can use to draw attention to your brand.</p>

The new normal calls for new business strategies and digital marketing plans. At a space where getting noticed can make or break your business, know what tools you can use to draw attention to your brand.