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Jeffrey Hernaez

ABS-CBN News

MANILA — An increasing number of Filipinos are opting to do their holiday shopping online, purchasing gifts and other essentials through e-commerce platforms as Christmas draws near.According to Mark Pascual, Analytics Director of Kantar Philippines, the rise in online shopping began during the height of the COVID-19 pandemic and has continued to grow.“E-commerce has been growing in the past couple of years, actually a lot of people thought na after the pandemic, E-commerce will decline, but what we are seeing from the data is pataas pa rin siya, specially what we are really covering are package consumer goods, and even with package consumer goods, more and nore people are buying in E-commerce,” he said.He also noted that while the majority of shoppers still buy from brick-and-mortar stores, there is a noticeable shift toward online shopping.“Majority of the people are still buying sa mga brick and mortar offline stores. What we are seeing in the recent past is that, marami na rin na dati bumibili sila sa offline or brick and mortar stores, now they are shifting to online,” Pascual added.The convenience of online shopping is a major factor behind this shift, with consumers able to purchase products with just a click on their smartphones.“Mayroon din tayong nakikita na they are decreasing their spending sa offline and nag-iincrease sila sa online. Talagang may growth talaga sa e-commorce,” Pascual said.TikTok Shop Philippines also observed this trend, noting a significant rise in the number of affiliate creators.“The standout figure is the 87% increase in the number of affiliate creators year over year. This surge in affiliate creators is significant because it highlights how more content creators are recognizing tiktok as a powerful platform not just for content creation but for driving revenue through product promotions,” said TikTok Shop Category Head for Fashion Jonah Ople.The platform has also seen seller growth double year-on-year, reflecting TikTok&#x27;s increasing attractiveness as a marketplace for businesses of all sizes.TikTok Shop reported a 2.28% year-on-year growth in Gross Merchandise Value (GMV) and has driven live commerce growth in Southeast Asia, with a 37% increase in GMV.The top e-commerce categories on the platform include fashion and accessories, beauty and personal care, and electronics and home appliances.Data from TikTok Philippines also showed that a large portion of e-commerce shoppers are from generation Z.“This generation’s preference for video content and their willingness to engage with brands through creative and interactive formats made TikTok an essential paltform for brands looking to connect with younger audiences,” Ople explained.One successful entrepreneur who has embraced online selling is Chef Tony Elepano of Chef Tony’s Popcorn.While his business has been around for 17 years, he said it grew even more after he created a TikTok account and began livestreaming to sell his products online.“Ang galing ng social media, ang galing mg E-commerce, kasi ang number 1 tool for us to reach E-commerce is lahat tayo mayroon na, may phone na tayo lahat. It opened a new world for Chef Tony to reach yung mga tao na hindi pa kilala ang product… hindi tulad dati na you have to rely on very expensive marketing means to reach your audience,” he shared.Although he initially found the concept of e-commerce new and unfamiliar, Elepano quickly adapted to the platform.“For entrepreneurs who are so used to brick and mortar, now they have to move to something intangible…. As an entrepreneur, it opened up a totaliy new world to access and discover product,” he said.Elepano encourages fellow entrepreneurs to embrace online selling, especially those from Generation X.“Yung nga Gen X entrepreneurs, huwag kayo matakot kasi it’s a golden time for us, kasi we have the knowledge to create products, pangalawa yung mga bata ngayon, gusto nila tikman ang experience ng Gen X,” he said.“Kahit anong edad ka, dapat handa ka matuto. ‘Yung tools nandiyan, TikTok will assist you, all you have to do is have a very good product, proper, maayos, affordable… huwag matakot matuto,” Elepano emphasized.On Wednesday night, the major online shopping platform launched &quot;Paskong Panalo,&quot; where online sellers and affiliates will offer exclusive discounts to the public.According to TikTok Shop Philippines, this is their way of helping consumers shop for gifts and other necessities more easily this holiday season.

An increasing number of Filipinos are opting to do their holiday shopping online, purchasing gifts and other essentials through e-commerce platforms as Christmas draws near.

An increasing number of Filipinos are opting to do their holiday shopping online, purchasing gifts and other essentials through e-commerce platforms as Christmas draws near.

More Filipinos choose online shopping as Christmas approaches

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More Filipinos choose online shopping as Christmas approaches

Jeffrey Hernaez,

ABS-CBN News

Published Oct 24, 2024 12:45 AM PHT

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