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Kantar BrandZ award

ABS-CBN News

MANILA - Red Horse Beer was recognized as one of the top brands in Southeast Asia for the second straight year by consumer equity watcher Kantar BrandZ.The San Miguel-manufactured beer was cited as among the top 30 most valuable ASEAN brands and was the only brand in the Philippines to be in the top 30 list.&quot;It climbed to 26th place in this year’s Kantar BrandZ awards, up two spots from its 28th place finish in 2023. Red Horse Beer is also the highest ranked alcohol beverage brand on the list, with a brand value estimated at $1.45 billion,&quot; San Miguel said.Red Horse, which is sold in over 70 countries, has associated itself with the Philippine rock music scene, as well as the sports and gaming communities to build its &quot;astig&quot; equity the company said.The brand&#x27;s social media platforms include its ‘Sarap Tama’ YouTube channel which provides humorous content while promoting responsible drinking, San Miguel said.Kantar BrandZ&#x27;s brand valuation series helps researchers, planners, and strategists better understand the brands they work on.

The San Miguel-manufactured beer was cited as among the top 30 most valuable ASEAN brands and was the only brand in the Philippines to be in the top 30 list.

The San Miguel-manufactured beer was cited as among the top 30 most valuable ASEAN brands and was the only brand in the Philippines to be in the top 30 list.

Red Horse included in top ASEAN brands

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Red Horse included in top ASEAN brands

ABS-CBN News

Published October 08, 2024 07:44 PM PHT

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