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Motorcycle riders from different delivery and ride-hailing apps line up for the booster shot vaccination at the Kartilya ng Katipunan beside the Manila City Hall on January 6, 2022. The local government of Manila set up a drive-thru system for the riders and is open from 8am to 5pm. George Calvelo, ABS-CBN News

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COVID-VACCINE

Benise Balaoing

ABS-CBN News

<p>SINGAPORE -- Free shipping is the top &quot;must-have&quot; for Filipinos when shopping online, a new study by e-commerce platform Shopify showed Wednesday.</p><p>According to the company&#x27;s 2024 Southeast Asia Retail Report, 80 percent of Filipino respondents said free shipping is their top consideration when buying from online retailers.</p><p>Other top considerations of Pinoy shoppers are the use of mobile shops for online shopping (46 percent) and free returns (45 percent).</p><p>When it comes to in-store shopping, meanwhile, 66 percent of Filipinos said what they need the most is attentive staff.</p><p>Some 57 percent said they need enough stock of the items that they want, while 52 percent said they must have attentive service.</p><p>Shopify is an e-commerce platform that helps business build and online store and sell online through one streamlined dashboard.</p><div><a href="https://news.abs-cbn.com/life/05/04/23/survey-pinoys-prefer-cod-when-online-shopping" rel="noopener noreferrer" target="_blank">Survey: Pinoys prefer COD when online shopping</a></div><div><a href="https://news.abs-cbn.com/video/business/11/28/22/discounts-social-media-shops-drive-ph-e-commerce-ninja-van" rel="noopener noreferrer" target="_blank">Discounts, social media shops drive e-commerce in PH: Ninja Van</a></div><p>But at the E-Commerce Expo at Tech Week Singapore, ShopifyCountry head and Director for Southeast Asia and India Bjarati Balakrishnan stressed that retailers should make sure that both their offline and online storefronts alike are well-managed.</p><p>Balakrishnan said retailers must not simply think of their physical stores, and ensure that customers can seamlessly shift between shopping online and offline.</p><p>&quot;Experiences in the store are really changing rapidly because, you and I, when we walk into a store today, we pop out a marketplace and read the catalog in detail before we decide what to buy. We&#x27;re not really relying on the salesman to tell us all the details, like we used to 10 years back,&quot; she said.</p><p>As new technological developments like augmented reality, virtual reality and artificial intelligence also make their way into the retail business, Balakrishnan said store owners must use technology correctly. But before delving into new tech tools, business owners need to get the basics right first.</p><p>&quot;Invest in unified commerce, but please get your basics right before you enter the world of (augmented reality, virtual reality, artificial intelligence). Let&#x27;s get catalog and content assortment, inventory and pricing and promotions right,&quot; she added.</p><p>&quot;I definitely think mainly the present is omnichannel. How it evolves into being more unified, more driven by technology, more driven by a unified experience for customers, so they feel, no matter where they want to buy you, they can find you, is really what the future is,&quot; she explained.</p><div><a href="https://news.abs-cbn.com/business/08/29/23/e-commerce-sales-in-ph-seen-at-24-b-by-2025-usda" rel="noopener noreferrer" target="_blank">E-commerce sales in PH may reach $24 billion by 2025: USDA</a></div><div><strong>FROM THE ARCHIVES: </strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/f2fsvv0_PqY?&amp;ab_channel=ABS-CBNNewsautoplay=1&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

Free shipping is a 'must' for Filipino online shoppers: Shopify

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Free shipping is a 'must' for Filipino online shoppers: Shopify

Benise Balaoing,

ABS-CBN News

Published October 10, 2024 09:32 AM PHT

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Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.