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YouTube Shorts

Arthur Fuentes

ABS-CBN News

MANILA -  YouTube said it is rolling out new features that allow content creators on its Shorts video service to earn more from their content.Thomas Kim, Director of Product Management and Creator Monetization at YouTube said Shorts has seen exponential growth since its launch.Shorts, which serves videos that are 60 seconds or shorter, competes with TikTok and Facebook Reels.<div><a href="https://news.abs-cbn.com/business/06/16/22/youtube-shorts-touts-15-billion-users-takes-on-tiktok" id="isPasted">YouTube Shorts touts 1.5 billion users, taking on TikTok</a></div>Kim said Shorts now has more than 2 billion monthly logged-in users and an average of over 70 billion daily views.&quot;If a creator only wants to do Shorts, they can do that,&quot; Kim said. More than 80 percent of the creators who meet the Shorts eligibility criteria are now earning through different monetization features on the platform, according to YouTube.&quot;This can be through long-form advertising that runs on their channels, fan funding for special perks and exclusive content, and revenue from YouTube Premium subscribers,&quot; the company said.  YouTube Partner creators can also access BrandConnect, which links them with opportunities for branded content campaigns, as well as Shopping, which allows them to promote and sell products.  A new feature called YouTube Remix lets creators put their own spin on content they love and even repurpose and direct viewers to their older, original work. The company said this gives them more ways to maximize their videos.Shorts made with remixed content can also be used to draw viewers to creators’ long-form videos. YouTube said it is also providing more tools to creators such as interactive effects and stickers, Q&amp;A stickers that allow them to ask questions and receive responses directly in the comments, and reply to comments with a Short.  &quot;YouTube Shorts also introduced a mobile-first vertical live experience, so live creators can get discovered right in the Shorts feed. This aims to boost discoverability for creators, allowing them to connect with new audiences and build their community from wherever they are in the world.&quot;  Todd Sherman, YouTube Shorts Director of Product Management, said people who view Shorts want &quot;punchy, high tempo&quot; feeds that are &quot;snackable.&quot;&quot;As we have been growing Shorts, we hear from viewers and research hwo they love to pick up Shorts in the small moments of the day,&quot; Sherman said. Shorts are viewed while lining up at coffee shops, or during brief commutes, Sherman said. YouTube currently has over 3 million channels, Kim said. In the past 3 years, the company has paid out more than $70 billion to creators and media outlets in a revenue-sharing scheme, he added.

YouTube said it is rolling out new features that allow content creators on its Shorts video service to earn more from their content.

YouTube said it is rolling out new features that allow content creators on its Shorts video service to earn more from their content.

YouTube says more ways for creators to earn from Shorts

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YouTube says more ways for creators to earn from Shorts

Arthur Fuentes,

ABS-CBN News

Published Apr 03, 2024 08:00 AM PHT

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YouTube

YouTube Shorts

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long-form video

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