Push Admin

Apple partners with OpenAI as it unveils 'Apple Intelligence'

Article (news)

Agence France-Presse

<div><ivs-player data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-spid="3001339" data-ivs-vid="3055778"></ivs-player> <script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script></div><p>CUPERTINO — Apple on Monday unveiled &quot;Apple Intelligence,&quot; its suite of new AI features for its coveted devices — and a partnership with OpenAI — as it seeks to catch up to rivals racing ahead on adopting the white hot technology.</p><p>For months, pressure has been on Apple to persuade doubters on its AI strategy, after Microsoft and Google rolled out products in rapid-fire succession.</p><p>But this latest move will take the experience of Apple products &quot;to new heights,&quot; chief executive Tim Cook said as he opened an annual Worldwide Developers Conference at the tech giant&#x27;s headquarters in the Silicon Valley city of Cupertino, California.</p><p>To help towards that end, Apple has partnered with OpenAI, which ushered in a new era for generative artificial intelligence in 2022 with the arrival of ChatGPT.</p><p>OpenAI was &quot;very happy to be partnering with Apple to integrate ChatGPT into their devices later this year! Think you will really like it,&quot; posted the company&#x27;s chief Sam Altman on social media.</p><p>Apple Intelligence will also be added to a new version of the iOS 18 operating system, similarly unveiled Monday at the week-long conference.</p><div><a href="https://news.abs-cbn.com/business/2024/5/26/ph-leads-world-in-workers-using-ai-microsoft-philippines-1524">READ: PH leads world in workers using AI — Microsoft Philippines</a></div><p>Apple executives stressed privacy safeguards have been built into Apple Intelligence to make its Siri digital assistant and other products smarter, without pilfering user data.</p><p>The big challenge for Apple has been how to infuse ChatGPT-style AI — which voraciously feeds off data — into its products without weakening its heavily promoted user privacy and security, according to analysts.</p><p>The system &quot;puts powerful generative models right at the core of your iPhone, iPad and Mac,&quot; said Apple senior vice president of software engineering Craig Federighi.</p><p>&quot;It draws on your personal context to give you intelligence that&#x27;s most helpful and relevant for you, and it protects your privacy at every step.&quot;</p><p>But Tesla and SpaceX tycoon Elon Musk lashed out at the partnership, saying the threat to data security will make him ban iPhones at his companies.</p><p>&quot;Apple has no clue what&#x27;s actually going on once they hand your data over to OpenAI. They&#x27;re selling you down the river,&quot; Musk said in a post on social media.</p><p>Musk is building his own rival to OpenAI, xAI, and is suing the company that he helped found in 2015.</p><div><a href="https://news.abs-cbn.com/entertainment/2024/5/9/how-ai-helped-south-korean-hit-drama-queen-of-tears-1102">READ: How AI helped South Korean hit drama &#x27;Queen of Tears&#x27;</a></div><p>Apple Intelligence, which runs only on the company&#x27;s in-house technology, will enable users to create their own emojis based on a description in everyday language, or to generate brief summaries of e-mails in the mailbox.</p><p>Apple said Siri, its voice assistant, will also get an AI infused upgrade and now will appear as a pulsating light on the edge of your home screen.</p><p>Launched over 12 years ago, Siri has long since been seen as a dated feature, overtaken by the new generation of assistants, such as GPT-4o, OpenAI&#x27;s latest offering.</p><p>GPT-4o grabbed the headlines last month when actress Scarlett Johansson accused OpenAI of copying her voice to embody the assistant after she turned down an offer to work with the company.</p><p>OpenAI has denied this, but suspended the use of the new voice in its products.</p><div><strong>ChatGPT on offer</strong></div><p>In its deal with OpenAI, users can choose to enhance Siri on certain requests with ChatGPT, Federighi said.</p><p>&quot;It sounds like it&#x27;s Apple — then if it needs ChatGPT, it offers it to you,&quot; Techsponential analyst Avi Greengart said.</p><p>&quot;The implementation is what is special here.&quot;</p><p>The partnership with OpenAI was not exclusive, unlike Apple&#x27;s landmark tie-up with Google for search, which has drawn the scrutiny of antitrust regulators.</p><p>Apple said it expected to announce support for other AI models in the future.</p><p>The company founded by Steve Jobs had remained very quiet on AI since the start of the ChatGPT-sparked frenzy, with Apple for a while avoiding the term altogether.</p><p>But the pressure became too great, with Wall Street propelling Microsoft past Apple as the world&#x27;s biggest company when measured by stock price, largely because of the Windows-maker&#x27;s unabashed embrace of AI.</p><p>Wall Street investors were not overly impressed by the AI announcements with Apple&#x27;s share price down nearly two percent at close on Monday.</p><div><strong>© Agence France-Presse</strong></div><div><br/></div><div><strong>RELATED VIDEO</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/2DRz7rVSZnc?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><div><br/></div>

<p>For months, pressure has been on Apple to persuade doubters on its AI strategy, after Microsoft and Google rolled out products in rapid-fire succession.</p>

For months, pressure has been on Apple to persuade doubters on its AI strategy, after Microsoft and Google rolled out products in rapid-fire succession.