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Makati City skyline on February 20, 2024. Mark Demayo, ABS-CBN News

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Makati Skyline

Benise Balaoing

ABS-CBN News

<p>MANILA -- Most CEOs in the Philippines think their company will see better revenues over the next 12 months, a new survey showed.</p><p>The Management Association of the Philippines (MAP) and its partner PwC Philippines&#x27; 2024 Philippine CEO Survey showed that 85 percent of CEOs are confident that their companies will see revenue growth over the next 12 months.</p><p>Meanwhile, 86 percent of CEOs also said they are confident about their industry&#x27;s prospects over the next 12 months. MAP and PwC said 168 CEOs answered the online survey.</p><p>Executives said infrastructure development, domestic consumption, foreign direct investments, and government spending will be the key economic growth drivers over the next year.</p><p>The survey also showed, however, that executives believe that macroeconomic volatility, inflation, and cyberattacks were the biggest threats to them.</p><p>Almost half or 46 percent of CEOs also said that their companies will no longer be viable in 10 years&#x27; time if they continue on &quot;their current path.&quot;</p><p>As such, 34 percent said they are now planning to enter a new industry, while 20 percent want to expand outside the Philippines.</p><p>Seventy-one percent (71) also said they are prioritizing upskilling their company&#x27;s workforce in priority areas. They are also automating processes and systems, and starting to use technology like artificial intelligence (AI) and cloud and other advanced tech in their businesses.</p><p>Thirty-nine (39) percent even said generative AI has been adopted across their companies. Seventy-eight (78) percent believe that generative AI will improve the quality of their products and services, while 60 percent see it will help boost trust with stakeholders.</p><p>Beyond growth, however, CEOs said they are facing the challenge of managing a multigenerational workforce.</p><p>Leaders said they face challenges like differences in leadership and communication styles and work-life balance expectations when working with Baby Boomers, Gen X, Millennials, and Gen Z.</p><div><a href="https://news.abs-cbn.com/video/business/09/11/23/why-are-ceos-staying-optimistic-amid-global-headwinds" rel="noopener noreferrer" target="_blank">Why are CEOs staying optimistic amid global headwinds?</a></div><div><a href="https://news.abs-cbn.com/business/09/12/22/ceos-confident-of-revenue-growth-seek-transparency-from-new-admin" rel="noopener noreferrer" target="_blank">CEOs confident of revenue growth; seek transparency from new admin: survey</a></div><div><strong>FROM THE ARCHIVES:</strong></div><div><span></span><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/1mNTelxkmEY?autoplay=1&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>Most CEOs in the Philippines think their company will see revenues growing over the next 12 months, a new survey showed.</p>

Most CEOs in the Philippines think their company will see revenues growing over the next 12 months, a new survey showed.

Most Philippine CEOs optimistic on revenue growth in next 12 months: PwC

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Most Philippine CEOs optimistic on revenue growth in next 12 months: PwC

Benise Balaoing,

ABS-CBN News

Published Sep 10, 2024 05:17 PM PHT

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