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Box office: 'Aladdin' takes flight with $105M in North America

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Dave McNary, Variety.com via Reuters

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2019/entertainment/05/26/20190526-aladdin.jpg"/><figcaption>A scene from &#x27;Aladdin&#x27;</figcaption></figure></div>LOS ANGELES -- Disney&#x27;s live-action &quot;Aladdin&quot; is flying high with an estimated $105 million in North America during the four-day Memorial Day holiday weekend.It&#x27;s the sixth-highest Memorial Day weekend total ever, topping the 2011 mark of $103.4 million for &quot;The Hangover Part II.&quot; The top total came in 2007, when &quot;Pirates of the Caribbean: At World&#x27;s End&quot; took in $139 million in its first four days. &quot;Aladdin&quot; is also dominating moviegoing internationally with $121 million in 56 markets.&quot;Aladdin&quot; has outperformed Disney&#x27;s pre-opening domestic projections, which were in the $75 million to $85 million range, taking in $86.1 million in its first three days. The reboot of the original 1992 animated movie -- which generated $502 million in worldwide box office -- stars Mena Massoud as Aladdin, Will Smith as the Genie, Naomi Scott as Jasmine and Marwan Kenzari as Jafar. Guy Ritchie directed &quot;Aladdin,&quot; produced by Dan Lin and Jonathan Eirich.Comscore&#x27;s PostTrak general audience survey found that 67% of patrons said they would &quot;definitely recommend&quot; the film to their friends. Notably, 39% said their affection for the original was their primary reason for seeing the film, a high percentage that reflects moviegoers&#x27; love for the &quot;Aladdin&quot; brand and the characters in the film.&quot;A very strong 22% said they would see the film again in theaters -- much higher than the norm of 14%,&quot; noted Paul Dergarabedian, Comscore&#x27;s senior media analyst.Comscore estimated that total domestic business for the four-day weekend was $226 million. That was about $1.8 million shy of the total for the same frame last year, when &quot;Solo: A Star Wars Story&quot; launched with $103 million. The top Memorial Day weekend took place in 2013 when &quot;Fast and Furious 6&quot; launched and North American moviegoing totaled $314 million for the four days.&quot;A very solid Memorial Day weekend was led by the bigger-than-expected performance of Disney&#x27;s &#x27;Aladdin&#x27; conjured up huge numbers of moviegoers looking for the perfect family-friendly treat over the extended holiday weekend,&quot; he said.Sony&#x27;s launch of horror-thriller &quot;Brightburn&quot; should pull in about $9 million for the holiday weekend to finish fifth and United Artists-Annapurna&#x27;s teen comedy &quot;Booksmart&quot; will open in sixth at around $8 million. Both were positioned as counter-programmers to &quot;Aladdin&quot; and finished slightly below forecasts.Lionsgate&#x27;s second session of &quot;John Wick: Chapter 3&quot; should be runner-up with $30.5 million following its surprisingly strong opening of $56.8 million. The actioner will wind up the holiday weekend with $107 million domestically.Disney&#x27;s fifth frame of &quot;Avengers: Endgame&quot; will finish third in the $22 million range, increasing its haul to about $803 million domestically by the end of Memorial Day. &quot;Endgame&quot; trails only &quot;Star Wars: The Force Awakens&quot; in domestic gross, with the space saga having grossed $936 million.Warner Bros.&#x27; third weekend of &quot;Pokemon Detective Pikachu&quot; will follow in fourth with about $17 million. The family adventure will finish the weekend at the $120 million mark in North America.Overall moviegoing for 2019 has hit $4.34 billion as of Sunday, down 10% from the same point last year. The lag is due to a dismal performance during the first two months of this year.&quot;Aladdin&quot; is the third biggest launch of 2019, following the record-setting $357 million for &quot;Avengers: Endgame&quot; and $153 million for &quot;Captain Marvel.&quot;

Disney's live-action "Aladdin" is flying high with an estimated $105 million in North America during the four-day Memorial Day holiday weekend.

Disney's live-action "Aladdin" is flying high with an estimated $105 million in North America during the four-day Memorial Day holiday weekend.

Box office: 'Aladdin' takes flight with $105M in North America

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Box office: 'Aladdin' takes flight with $105M in North America

Dave McNary,

Variety.com via Reuters

Published May 27, 2019 12:49 AM PHT

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