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LOOK: Boy Abunda featured in Times Square ad

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ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Boy Abunda featured in Times Square ad via Ia IG" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2021/life/10/14/20211014-boy-abunda-featured-in-times-square-ad-via-ia-ig.jpg"/><figcaption><em>Photos from Ia&#x27;s Threads&#x27; Instagram account</em></figcaption></figure></div><p>King of Talk Boy Abunda has joined a select group of Filipino celebrities who have been featured in a giant billboard at Times Square in New York. </p><p>Abunda was promoting a sustainable and ethical fashion brand in his digital billboard in the US. </p><p>“This is Times Square, New York City. May billboard na po ako. Ayun oh,” elated Abunda said in a video uploaded by PUSH. </p><p>According to the brand, the TV host was endorsing a backpack tote.</p><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CU9ATHmgNte/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"> </div></div></div><div style="padding:19% 0"> </div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><a href="https://www.instagram.com/p/CU9ATHmgNte/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 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style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"> </div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/CU9ATHmgNte/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by 𝐈𝐀’𝐒 𝐓𝐇𝐑𝐄𝐀𝐃𝐒 𝘣𝘺 𝑰𝒂 𝑭𝒂𝒓𝒂𝒐𝒏𝒊 (@iasthreads)</a></div></div></blockquote><div><script async="" src="https://www.instagram.com/embed.js" type="text/javascript"></script></div><p>His endorsement happened just in time for the celebration of the Filipino-American History Month.</p><p>Actress Yam Concepcion also had a billboard at Times Square, endorsing the same brand.</p><p>Celebrity couple Kathryn Bernardo and Daniel Padilla were also featured in the famous location alongside SB19 in an ad campaign of a soda brand.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/entertainment/04/30/21/we-made-it-to-nyc-nadine-lustre-shown-on-times-square-billboard">‘We made it to NYC!’ Nadine Lustre shown on Times Square billboard</a></li>	<li><a href="https://news.abs-cbn.com/entertainment/05/16/21/look-james-reid-featured-on-a-times-square-billboard-in-new-york-city">LOOK: James Reid featured on a Times Square billboard in New York City</a></li></ul><p>Nadine Lustre and James Reid have also made it on the digital billboard at Times Square for their music. </p>

Boy Abunda has joined a select group of Filipino celebrities who have been featured in a giant billboard at Times Square in New York. 