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ABS-CBN, Noli de Castro, Vice Ganda honored at Reader’s Digest Trusted Brand Awards

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MANILA — ABS-CBN along with its news and entertainment personalities Noli &#x27;Kabayan&#x27; de Castro and Vice Ganda were recognized at the Reader’s Digest Trusted Brand Awards in Pasig City, Friday evening.ABS-CBN was among the recipients of  the “Gold Award.” The honor is given to brands they had “outstanding results based on the perception of Filipino consumers.”Meanwhile, De Castro was named the “Most Trusted Radio Presenter.”“Kapag ikaw ay nasa media dapat trusted ka para naniniwala sayo, para marami listeners mo. Pag wala na, wala makikinig sayo, wala na maging interesado sayo. So the word trust is important sa ating mediamen,” de Castro said.(When you&#x27;re in the media, you earn the trust of  that people so they will listen and believe in you. If not, no one will listen, no one will be interested in you. So the word &#x27;trust&#x27; is important for us in the media.)According to De Castro, establishing trust with the audience was key to his long and esteemed career.“Kapag may narinig ako dinodouble check ko muna. Especially ngayon, meron tayong social media. Pag di mo chine-check, madadali ka,” De Castro explained.(When I hear something, I always double-check first. Especially now, with social media. If you don&#x27;t check, you can easily be misled.)“Trust ng tao sa akin, hindi nawala. Kaya up to now for so many years pinapakingan ako sa radio and television,” he added.(The people&#x27;s trust in me has not wavered. That&#x27;s why up to now, for so many years, I am still being listened to on radio and television.)<div class="twitter-tweet twitter-tweet-rendered" style="display:flex;max-width:550px;width:100%;margin-top:10px;margin-bottom:10px"><iframe id="twitter-widget-0" scrolling="no" frameBorder="0" allowtransparency="true" allowfullscreen="" style="position:static;visibility:visible;width:507px;height:806px;display:block;flex-grow:1" title="X Post" src="https://platform.twitter.com/embed/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1771141385430966739&amp;lang=en&amp;origin=https%3A%2F%2Fnews-workbench-web.abs-cbn.com%2F%23%2Fworkspace%3Fitem%3Durn%3Anewsml%3Anews-workbench-api.abs-cbn.com%3A2024-03-23T01%3A18%3A06.704297%3Ac60a674b-c19b-49e5-b1d5-a25132436832%26action%3Dedit&amp;sessionId=b4f009d5156779ac37baebe198c4683f2dd42086&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px" data-tweet-id="1771141385430966739"></iframe></div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8"></script>Vice Ganda, on the other hand, was recognized as the “Most Trusted Entertainment and Variety Presenter.” It is the sixth consecutive year the &quot;It’s Showtime&quot; host bagged the title.“Thank you to everyone that continues to trust me — Reader’s Digest, the consumers — thank you very much.”“Bata pa lang ako nagbabasa na ako kasi lola ko sa Amerika nagpapadala sa amin. Dream ko ‘iyon, may time na cover ako, ngayon awardee na ako for the sixth time,” Vice Ganda said.(Since I was young, I&#x27;ve been reading Reader’s Digest my grandmother in America used to send us. That&#x27;s been my dream, There was a time I was on the cover, now I&#x27;m already an awardee for the sixth time.)Other personalities awarded at the event were Atom Araullo and Alyssa Valdez, who were honored as the “Most Trusted TV host for News and Current Affairs” and “Most Trusted Sports Personality” respectively.The &quot;Trusted Brands&quot; survey stands as one of the oldest and most respected consumer surveys worldwide. Its longstanding reputation for &quot;authenticity and reliability&quot; positions it as an unbiased reflection of consumer preferences.&quot;There&#x27;s no doubt, that the strength of our Trusted Brands survey lies in its longevity and consistent methodology,&quot; Sheron White, Retail and Advertising Sales Director for Reader&#x27;s Digest Asia-Pacific said.“Over the years, it has helped countless brands understand what matters most to their customers. Earning the right to display a Trusted Brands Trustmark logo is a significant benchmark across the various industries surveyed as it identifies which brands and services local consumers trust most,” she added.

ABS-CBN along with its news and entertainment personalities Noli 'Kabayan' de Castro and Vice Ganda were recognized at the Reader’s Digest Trusted Brand Awards in Pasig City, Friday evening.

ABS-CBN along with its news and entertainment personalities Noli 'Kabayan' de Castro and Vice Ganda were recognized at the Reader’s Digest Trusted Brand Awards in Pasig City, Friday evening.