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K-pop girl group 'NewJeans' members (L-R) Hanni, Haerin, Danielle and Minji pose for photos during an appointment ceremony of the 2024 Korea Tourism Honorary Ambassador at a hotel in Seoul on July 11, 2024. Photo by Jung Yeon-je/AFP

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Agence France-Presse

<div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/172069387160020240711-NewJeans.jpg" class="fr-fic fr-dib" alt="K-pop girl group &#x27;NewJeans&#x27; members (L-R) Hanni, Haerin, Danielle and Minji pose for photos during an appointment ceremony of the 2024 Korea Tourism Honorary Ambassador at a hotel in Seoul on July 11, 2024. Photo by Jung Yeon-je/AFP"/><span class="fr-inner" style="text-align:left">K-pop girl group &#x27;NewJeans&#x27; members (L-R) Hanni, Haerin, Danielle and Minji pose for photos during an appointment ceremony of the 2024 Korea Tourism Honorary Ambassador at a hotel in Seoul on July 11, 2024. Photo by Jung Yeon-je/AFP</span></span></span></div><p>SEOUL, South Korea — South Korea on Thursday appointed K-pop girl band NewJeans &quot;honorary ambassadors&quot; as part of a drive to promote tourism, joining a long list of Korean celebrities to take up the role.</p><div><a href="https://news.abs-cbn.com/entertainment/2024/3/27/k-pop-group-newjeans-announces-comeback-tour-plans-1200">• K-pop group NewJeans announces comeback, tour plans</a></div><p>South Korea has seen tourism figures recover to nearly pre-pandemic levels this year, with around a third of visitors citing K-pop or K-drama -- the so-called &quot;Hallyu&quot; or Korean wave -- as a major motive for travelling to the East Asian country.</p><p>Tourist arrivals are at &quot;about 90 percent of pre-pandemic levels,&quot; said culture minister Yu In-chon.</p><p>&quot;With NewJeans as tourism ambassadors, I expect even more people from all over the world to visit Korea,&quot; he added.</p><p>The group will serve as ambassadors with no actual diplomatic responsibilities for a year, succeeding previous representatives such as &quot;Squid Game&quot; star and Emmy-winner Lee Jung-jae and K-pop megastars BTS.</p><p>Members of the band shared their personal recommendations for visitors to the South, including eating &quot;gimbap dipped in tteokbokki sauce&quot; and taking &quot;a photo a day,&quot; which is an &quot;unspoken rule among young Korean generations.&quot;</p><p>More than 11 million tourists visited South Korea last year, a 245 percent increase compared to 2022, when some pandemic restrictions were still in force.</p><p>Chinese and Japanese tourists made up the majority of the visitors.</p><div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17206928917601716527023568240524 newjeans.jfif" class="fr-fic fr-dib" alt="Promotional photo for K-pop girl group NewJeans&#x27; single &#x27;How Sweet.&#x27; Photo: @NewJeans_ADOR/X"/><span class="fr-inner" style="text-align:left">Promotional photo for K-pop girl group NewJeans&#x27; single &#x27;How Sweet.&#x27; <em>Photo: @NewJeans_ADOR/X</em></span></span></span></div><p>NewJeans recently held their first fan meet at the Tokyo Dome, just nearly a year after their debut -- the fastest Tokyo Dome debut for any foreign artist. Tickets were sold out in minutes.</p><div><a href="https://news.abs-cbn.com/entertainment/2024/5/24/newjeans-back-with-how-sweet-despite-management-dispute-1224">• NewJeans back with &#x27;How Sweet&#x27; despite management dispute</a></div><p>The group&#x27;s Japanese debut single &quot;Supernatural&quot; sold over a million copies as of Thursday, marking their fifth million-seller.</p><div><em>For more news and features on K-pop, K-drama, and K-stars, visit the <a href="https://news.abs-cbn.com/kcontents">Hallyu Corner</a> microsite.</em></div><div><strong>© Agence France-Presse</strong></div><div><strong>RELATED VIDEO</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/CottVz0rX0E?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>South Korea on Thursday appointed K-pop girl band NewJeans 'honorary ambassadors' as part of a drive to promote tourism.</p>

South Korea on Thursday appointed K-pop girl band NewJeans 'honorary ambassadors' as part of a drive to promote tourism.

South Korea names K-pop group NewJeans as tourism ambassadors

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South Korea names K-pop group NewJeans as tourism ambassadors

Agence France-Presse

Published Jul 11, 2024 06:32 PM PHT

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