Push Admin

K-pop girl group 'NewJeans' members (L-R) Hanni, Haerin, Danielle and Minji pose for photos during an appointment ceremony of the 2024 Korea Tourism Honorary Ambassador at a hotel in Seoul on July 11, 2024. Photo by Jung Yeon-je/AFP

Article (news)

Agence France-Presse

<div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/172069387160020240711-NewJeans.jpg" class="fr-fic fr-dib" alt="K-pop girl group &#x27;NewJeans&#x27; members (L-R) Hanni, Haerin, Danielle and Minji pose for photos during an appointment ceremony of the 2024 Korea Tourism Honorary Ambassador at a hotel in Seoul on July 11, 2024. Photo by Jung Yeon-je/AFP"/><span class="fr-inner" style="text-align:left">K-pop girl group &#x27;NewJeans&#x27; members (L-R) Hanni, Haerin, Danielle and Minji pose for photos during an appointment ceremony of the 2024 Korea Tourism Honorary Ambassador at a hotel in Seoul on July 11, 2024. Photo by Jung Yeon-je/AFP</span></span></span></div><p>SEOUL, South Korea — South Korea on Thursday appointed K-pop girl band NewJeans &quot;honorary ambassadors&quot; as part of a drive to promote tourism, joining a long list of Korean celebrities to take up the role.</p><div><a href="https://news.abs-cbn.com/entertainment/2024/3/27/k-pop-group-newjeans-announces-comeback-tour-plans-1200">• K-pop group NewJeans announces comeback, tour plans</a></div><p>South Korea has seen tourism figures recover to nearly pre-pandemic levels this year, with around a third of visitors citing K-pop or K-drama -- the so-called &quot;Hallyu&quot; or Korean wave -- as a major motive for travelling to the East Asian country.</p><p>Tourist arrivals are at &quot;about 90 percent of pre-pandemic levels,&quot; said culture minister Yu In-chon.</p><p>&quot;With NewJeans as tourism ambassadors, I expect even more people from all over the world to visit Korea,&quot; he added.</p><p>The group will serve as ambassadors with no actual diplomatic responsibilities for a year, succeeding previous representatives such as &quot;Squid Game&quot; star and Emmy-winner Lee Jung-jae and K-pop megastars BTS.</p><p>Members of the band shared their personal recommendations for visitors to the South, including eating &quot;gimbap dipped in tteokbokki sauce&quot; and taking &quot;a photo a day,&quot; which is an &quot;unspoken rule among young Korean generations.&quot;</p><p>More than 11 million tourists visited South Korea last year, a 245 percent increase compared to 2022, when some pandemic restrictions were still in force.</p><p>Chinese and Japanese tourists made up the majority of the visitors.</p><div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17206928917601716527023568240524 newjeans.jfif" class="fr-fic fr-dib" alt="Promotional photo for K-pop girl group NewJeans&#x27; single &#x27;How Sweet.&#x27; Photo: @NewJeans_ADOR/X"/><span class="fr-inner" style="text-align:left">Promotional photo for K-pop girl group NewJeans&#x27; single &#x27;How Sweet.&#x27; <em>Photo: @NewJeans_ADOR/X</em></span></span></span></div><p>NewJeans recently held their first fan meet at the Tokyo Dome, just nearly a year after their debut -- the fastest Tokyo Dome debut for any foreign artist. Tickets were sold out in minutes.</p><div><a href="https://news.abs-cbn.com/entertainment/2024/5/24/newjeans-back-with-how-sweet-despite-management-dispute-1224">• NewJeans back with &#x27;How Sweet&#x27; despite management dispute</a></div><p>The group&#x27;s Japanese debut single &quot;Supernatural&quot; sold over a million copies as of Thursday, marking their fifth million-seller.</p><div><em>For more news and features on K-pop, K-drama, and K-stars, visit the <a href="https://news.abs-cbn.com/kcontents">Hallyu Corner</a> microsite.</em></div><div><strong>© Agence France-Presse</strong></div><div><strong>RELATED VIDEO</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/CottVz0rX0E?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>South Korea on Thursday appointed K-pop girl band NewJeans 'honorary ambassadors' as part of a drive to promote tourism.</p>

South Korea on Thursday appointed K-pop girl band NewJeans 'honorary ambassadors' as part of a drive to promote tourism.

South Korea names K-pop group NewJeans as tourism ambassadors

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Sudoku

Word of the Day

Lotto

Horoscope

Showbiz

South Korea names K-pop group NewJeans as tourism ambassadors

Agence France-Presse

Published July 11, 2024 06:32 PM PHT

Read More:

Seoul

South Korea

Korea

tourism

Kpop

NewJeans

music

hallyu

Hallyu Corner

ANC

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.