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Rica Peralejo shifts content creation focus, prioritizes creativity over monetization

Article (news)

E. Kristhoff Cagape

Push Team

<p>Actress and content creator Rica Peralejo is making a conscious shift in how she approaches social media. She revealed that since 2025 began, she has been making an effort not to stress about content creation for financial gain.</p><p>In an Instagram post, she shared: &quot;A friend told me, &#x27;Maybe you need to do something that you don’t monetize.&#x27; Ok, FELT. 🥲&quot;</p><p>She went on: &quot;February ended with a big blow… but also a good one. It made me stop and reflect on what the year started whispering to me. Since 2025 started I made a conscious effort to not stress myself about making content to earn from so I am back to just making &#x27;home videos&#x27; from myself and my loved ones.&quot;</p><div><br/></div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DGo5IN6TF3q/embed/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A64018.10000014305%2C%22ls%22%3A63809.5%2C%22le%22%3A63817%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe><script async="" src="//www.instagram.com/embed.js"></script><p>She clarified that while she will continue collaborating with brands, she will now be more selective in the projects she takes on.</p><p>&quot;I mean if it happens, it happens. I will still make content for brands when they come but: 1) I shall be very picky, I shall not stress over those that aren’t worth it and 2) I will primarily be using my social media to express my creativity and my sentiments instead of treating it as work,&quot; she wrote.</p><p>To reinforce her renewed perspective, Rica shared a personal video that she created without concern for algorithms or viewership.</p><p>&quot;So here is a video I made without thinking of the algo or viewership… it’s just a bunch of images that make me happy with a nice song on top of it. My poetry in motion! Happy new month to us all!!! 🎉&quot; she posted.</p><p>As a content creator, Rica has been posting content on her Instagram page which has 1.1 million followers, a Facebook page with 2.4 million followers, and a YouTube channel with 437K subscribers.</p><p>Meanwhile, it’s been more than a decade since Rica was last seen acting in an episode of <em>Maalaala Mo Kaya</em>. In a previous interview with PUSH in 2023, she clarified that she has not completely closed the door on acting.</p><p>&quot;Of all the things that I can do, I miss that the most. Because of exercising whatever skill I gained through the years sa acting,&quot; she said.</p><p>On what project would make her return to acting, she replied: &quot;Of course, I would have to say the project would have to be something that is well written. Like I have to know that the story is amazing. And I’m not saying dapat itong klaseng storya lang na &#x27;to or ganyan. It could be very well something na so common but so well told.&quot;</p>

<p>Rica Peralejo remarked that she is changing her approach to social media this year.</p>

Rica Peralejo remarked that she is changing her approach to social media this year.