Anna Marie Lukban

ABYSS Company Launches in the Philippines, Elevating Local Talent to the Global Stage

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<p>ABYSS Company, the globally recognized Korean entertainment powerhouse behind global K-POP artists such as Sunmi, Sandara Park, and Melomance, proudly announces its official expansion into the Philippines. This strategic move marks the next chapter in ABYSS&#x27;s global vision—to create a next-generation entertainment label that transcends borders and nurtures exceptional talent worldwide.</p><p>Recognizing the extraordinary depth, creativity, and potential of Filipino artists, ABYSS is committed to building a premium music label for discovering, developing, and promoting local talent onto the global stage. Drawing on its proven expertise in cultivating international stars within the K-pop industry, ABYSS aims to empower Filipino artists to achieve unprecedented global success.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746155004391ABYSS-Company-Insert.png" style="width:660px" class="fr-fic fr-dib"/></div><div><br/></div><p>To support this vision, ABYSS will provide a comprehensive suite of services in the Philippines, including music label services, concert production and promotion, and full management services—bringing the same world-class standards and global reach that have propelled K-pop to international heights. These services will be directly powered by the same expert teams based at ABYSS’s Seoul headquarters, ensuring that Filipino artists receive the same level of global-standard support and strategic development as our K-pop roster.</p><p>&quot;Our mission is to create the next wave of global music icons. The Philippines holds a uniquely rich musical heritage and a wealth of world-class talent. We are committed to becoming the partner that not only supports artists domestically but propels them onto the world stage with the full force of our in-house capabilities and global networks.&quot; says ABYSS.</p><p>Leading the Philippines expansion is Aldrin Cerrado, a seasoned executive formerly with ABS-CBN, who brings a deep understanding of the local market and a shared vision for international growth. “Filipino artists have always carried a spirit and passion that deserve to be seen and heard around the world. At ABYSS, we believe in their limitless potential, and we are here to build a platform where their creativity can truly thrive. It’s an honor to be part of this journey—to help bring the voices of Filipino talent globally,” says Cerrado.</p><p>In the coming months, ABYSS will roll out an integrated media campaign and strategic initiatives to spotlight its commitment to cultural collaboration, creative leadership, and elevating Filipino artistry on the global stage.</p><p>With a relentless focus on excellence, creativity, and global connection, ABYSS Company is set to lead a new era of entertainment innovation—beginning in the Philippines.</p>

<p>ABYSS Company, a Korean entertainment powerhouse behind K-POP artists, expands to the Philippines to discover and promote local talent globally, offering music label, concert production, and management services.</p>

ABYSS Company, a Korean entertainment powerhouse behind K-POP artists, expands to the Philippines to discover and promote local talent globally, offering music label, concert production, and management services.

ABYSS Company Launches in the Philippines, Elevating Local Talent to the Global Stage

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ABYSS Company Launches in the Philippines, Elevating Local Talent to the Global Stage

ABYSS Company

Published May 02, 2025 07:50 PM PHT

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Updated Nov 08, 2025 02:04 PM PHT

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