Reyma Deveza

Article (news)

Shuvee Entrata

Josh Mercado

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755558003441image1.jpeg" class="fr-fic fr-dib" style="width:950px"/><span class="fr-inner">Shuvee Etrata signs contract with Vivienne Vanity Lounge. <em>Josh Mercado</em> </span></span></span></div><p>Dressed in a white ensemble that accentuated her figure and morena skin, “Pinoy Big Brother” alumna Shuvee Etrata appeared in front of the media on Monday to sign a contract as an official Vivienne Vanity Lounge endorser.</p><p>Etrata found the event special as it honored her as the first celebrity ambassador while also recognizing her Pinay beauty, wit, and grace. In fact, while signing the contract, she got emotional as her favorite song &quot;A Million Dreams&quot; played in the background.</p><p>While she has clearly gotten popular since appearing on the hit reality show and is now on her road to fulfilling bigger dreams in showbiz, Etrata modestly refuses to consider herself super famous.</p><p>She told ABS-CBN News, “I wouldn’t say I’m already in that phase po, but I&#x27;m just enjoying every single piece of it po.”</p><p>Pointing out the extra pressure and responsibilities that come with being popular, she added, “I don&#x27;t want to say it na popular but I do believe I hold more pressure now. I hold more responsibilities now on what I&#x27;m going to share with the public kasi lumaki po ang community na mayroon ako ngayon. Ayaw ko sabihin talaga na, ‘Grabe naman siya kasikat.’ Hindi  naman talaga.”</p><p>She went on to mention that the amount of fan support, endorsements, and shows has been incredible. She also said that after she was eliminated from the reality show, she assumed her showbiz career was over.</p><p>“Overwhelming po talaga ang support that I got from the fans. And until now. It has been two months. Hindi pa po ako nakakapagpahinga to actually sit down and try to, you know, realize everything that has been happening. So, now, I&#x27;m just really enjoying po,” she shared with ABS-CBN News.</p><p>Before entering show business, Etrata admitted to being insecure about her morena complexion, but she learned to accept it as the entertainment industry celebrated her for who she was.</p><p>“Since I was very young, I have been insecure about my skin color and complexion. However, my home network was able to embrace me for who I am, so the moment they began to believe in me and made me feel loved even though I am not perfect, I began to believe in myself as well. Naniwala na rin po ako na maganda rin po pala ako,” the morena beauty told ABS-CBN News.</p><p>Being beautiful, according to Etrata, means more than just being physically attractive.</p><p>“I know I&#x27;m not everybody&#x27;s cup of tea when it comes to beauty. But I do believe I&#x27;m beautiful. Kasi po, hindi lang naman po sa labas ‘yun. ‘Yung panglabas, hindi po roon para sa akin ang beauty. You don&#x27;t just believe that you&#x27;re beautiful on the outside, but also on the inside,” said the “PBB” alumna.</p><p>Meanwhile, her new endorsement, Vivienne Vanity Lounge, reflects her passion for nails, lashes, wellness, and everything beauty.</p><p>“I&#x27;m just happy I&#x27;m with them. So with the company that they have, I&#x27;m pretty sure I will feel good every single day. With the lashes, nails, of course, I&#x27;m still a girl, I&#x27;m just a girl, I&#x27;m going to go there. I&#x27;m going to feel good,” she shared.</p><p>The brand owners then explained why they chose Etrata as their first celebrity ambassador.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1755557976582image2.jpeg" class="fr-fic fr-dib" style="width:950px"/><span class="fr-inner">Shuvee Etrata with Vivienne Vanity Lounge executives. <em>Josh Mercado</em> </span></span></span></div><p>“When my two daughters told me that they love Shuvee so much… Imagine, coming from kids. It’s rare to have an inspiration. We just love our kids so much that we value the people they look up to. And when I saw that in Shuvee, we decided to reach out,” CEO Niel Patrick Guiban shared. </p><p>COO Catherine Gayle Guiban added, “I&#x27;m a big fan ng show na ‘yun. So I&#x27;ve been watching her. ‘Yung nakita namin sa kanya roon sa PBB house — ‘yung traits, personality, pagiging totoo. As a business owner, I wanted to have partnerships with people na same ‘yung values, beliefs namin. So nung nakita ko na very true siya sa sarili niya, ipinakita niya, good or bad, we accept. Tanggap namin who she is. I know na mahal siya ng tao. So we&#x27;re very thankful talaga to have this partnership with her.”</p><p>In addition to her lengthy list of endorsements, Etrata will take on a new role as semi-regular host of the hit noontime show &quot;It&#x27;s Showtime,&quot; as announced by Vice Ganda in an interview with ABS-CBN News last Thursday.</p><div><br/></div><div><strong>RELATED VIDEOS:</strong></div><div><br/></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/OpwNtr_FN9Q?autoplay=1&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/UMFGe9aZBEE?autoplay=1&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/YLBOljQoSX4?autoplay=1&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>While she has clearly gotten popular since appearing on the hit reality show and is now on her road to fulfilling bigger dreams in showbiz, Shuvee Etrata modestly refuses to consider herself super famous.</p>

While she has clearly gotten popular since appearing on the hit reality show and is now on her road to fulfilling bigger dreams in showbiz, Shuvee Etrata modestly refuses to consider herself super famous.

Shuvee Etrata believes newfound fame carries more pressure, responsibilities

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Shuvee Etrata believes newfound fame carries more pressure, responsibilities

Josh Mercado

Published August 19, 2025 11:21 AM PHT

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