Paul Christian Ocampo

Brighter Together: Why the Star Magic Ball is now the ABS-CBN Ball

Article (news)

Peter Andrew Acierto

Push Team

<p>Heads up, Kapamilya! The highly-anticipated ABS-CBN Ball is just one day away–– get ready to see your favorite artists grace the red carpet. This will be the third ABS-CBN Ball after its brief hiatus due to the COVID-19 pandemic.</p><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/p/DH-GC5QRUzH/embed/?cr=1&amp;v=14&amp;wp=607&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A10923393.1%2C%22ls%22%3A2233687.6%2C%22le%22%3A2236695.6%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="746" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>Before the festivities start, find out why the most-anticipated event of the year was renamed to the ABS-CBN Ball.</p><p>It was back in 2018 when the renamed ball was announced to the surprise of many Kapamilya fans and artists. Formerly known as the Star Magic Ball, the ABS-CBN Ball was conceptualized and started back in 2006.</p><p>Several fans have thought that the Star Magic Ball was exclusively for Star Magic artists–– but this isn’t the case. All ABS-CBN artists and invited artists even outside of ABS-CBN are welcome to celebrate in this highly-anticipated event.</p><p>The renaming of the ABS-CBN Ball also signified a new beginning–– a fresh start–– for everyone involved. The Ball will not only celebrate the artists but also the industry partners that have continuously been helping the cause of ABS-CBN as a global storytelling company.</p><p>The night of all nights is more than just a celebration for the Kapamilya network but it’s also a night of giving back. The ABS-CBN Ball is for the benefit of the ABS-CBN Foundation as it has been since its inception–– a portion of the proceeds will help support the different advocacies of ABS-CBN Foundation. </p><p>Meanwhile, this year’s theme–– Brighter Together–– will showcase some of the brightest stars of ABS-CBN in the past year. Fans could expect their favorite artists to be dressed in their best for this evening. </p><p>There will be a special coverage that is set to air at 5 p.m. this April on Metro Channel, ABS-CBN Entertainment’s YouTube Channel, iWantTFC, and TFC IPTV for the red carpet. A red carpet recap by Metro will also be aired right after to highlight some of the best-dressed artists who graced the event. </p>