Crisanto Ramos Jr

Homonym, the French Embassy, and CITEM bring together artists, experts, and regional leaders to explore what it takes to bring OPM to the world.

Article (news)

SONIK Sessions 2025: How Filipino Sound Is Making Its Mark  on the Global Stage | One Music PH

<div style="text-align:justify"><strong>Homonym, the French Embassy, and CITEM bring together artists, experts, and regional leaders to explore what it takes to bring OPM to the world.</strong></div><div style="text-align:justify"><br/></div><p style="text-align:justify">The idea of Filipino music going global isn’t new. But in today’s music industry, shaped by streaming, short-form content, and rapid shifts in technology, the conversations have shifted from if to how.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">That question took center stage at this year’s <u></u><u></u><a href="https://www.facebook.com/sonikphilippines" rel="noopener noreferrer" target="_blank"><strong><u>SONIK </u></strong></a>Sessions<u></u><u></u><strong><u>,</u></strong> powered by <a href="https://www.createphilippines.com/" rel="noopener noreferrer" target="_blank"><strong><u>Create Philippines</u></strong></a><strong><u></u></strong>, which brought together Asian creatives, French cultural delegates, and Filipino artists at <strong>The Astbury</strong> in <strong>Makati</strong> to dive into the future of Filipino music on global stages, creative policies, and music export.  </p><div style="text-align:justify"><br/></div><p style="text-align:justify">As part of <strong><u>Fête de la Musique’s </u></strong>31st anniversary, this year’s theme, <strong><u>“Un Monde”</u></strong> or <strong><u>“One World,”</u></strong> reflects not just a celebration of music across borders, but also a collective push to elevate Filipino sound on the global stage.</p><div style="text-align:justify"><br/><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fsonikphilippines%2Fposts%2Fpfbid02fe2xD6AuXgkMat275DApekrTqoQaS7nno6dbLifi3PrerUjXCCzzrjpvemuXLmF6l&amp;show_text=true&amp;width=500" width="500" height="250" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div style="text-align:justify"><br/></div><div style="text-align:justify"><strong>Small Room, Big Conversations</strong></div><div style="text-align:justify"><br/></div><p style="text-align:justify">While the rest of Makati came alive with Fête performances,<a href="https://www.instagram.com/sonikphilippines/" rel="noopener noreferrer" target="_blank"><strong><u> SONIK</u></strong></a> offered a more intimate space to talk and reflect. For <strong>Mike Constantino</strong>, founder of Homonym and co-founder of <strong><u>SONIK Philippines,</u></strong> the shift is already underway. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">Mike said, “Since starting this Music Export journey formally via <strong><u>Sonik Philippines</u></strong> in 2019, we have seen a huge growth in this community and the desire of our artists to share their talents abroad or collaborate with other musicians from all continents.”</p><div style="text-align:justify"><br/></div><p style="text-align:justify">Speaking on the turnout for the panel, he added, “As you can see here in Sonik Sessions: Un Monde, we are over capacity, and the talks went well over time due to the many burning questions by various players from the Philippine music ecosystem, which we have brought together under one roof. [We’re] happy to see showcases, conferences, and festivals pushing exportable Filipino music and, most especially, our countrymen soaring high wherever in the world they perform. See you soon for an even bigger Sonik experience!”</p><div style="text-align:justify"><br/></div><p style="text-align:justify">The day opened with a keynote, with segments from <strong><u>Sabrina Durand</u></strong>, Regional Music Attaché of the French Embassy in Singapore. The presentation touched on key challenges: protecting original work in a streaming-first world, keeping up with evolving tech, and why global touring remains out of reach for many Filipino acts. </p><div style="text-align:justify"><br/></div><p style="text-align:justify"><strong><u>Sabrina</u></strong> agreed that these discussions and exchanges help bridge understanding among music industries all over the world, stating, “Sonik Sessions 2025 has elevated the exchanges about music industry support strategy both on the Philippine, Regional, and global level.”</p><div style="text-align:justify"><br/></div><p style="text-align:justify">From touring and tech to trade, panelists dug into three key areas shaping the future of Filipino music: breaking into international markets, growing the creative economy, and leveraging digital platforms to go further and faster. Across the sessions, one message stood out: The Philippine market still has a lot of catching up to do. Panelists pointed to the former copyright systems, limited funding, and the absence of long-term strategies as major barriers to global growth.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">The day’s conversations called for more support for local talent, and that talent was on full display. Filipino acts Tarsius and Indistinct Chatter took the stage between sessions, while the night wrapped up with a relaxed mixer featuring up-and-coming DJ, Escu, a rising name in Manila’s underground music scene.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">Spearheaded in part by<strong><u> Homonym</u></strong>, the office aims to support local talent through licensing, global showcases, and international representation. As the producers of <strong><u>SONIK</u></strong>, <strong><u>Homonym</u></strong> continues to work closely with cultural agencies and partners to help Filipino artists connect with new audiences worldwide. </p><div style="text-align:justify"><br/></div><p><strong><u>SONIK </u></strong>was also supported by the <strong>Ministry of Europe <u></u></strong>and <strong>Foreign Affairs</strong>, and the <strong>French Institute</strong>, as part of the strategy for the international export of cultural creative industries, funded by Alliance Francaise Manila, supported by <strong>IPOPHIL</strong>, and with special participation from liquor partner, Charles &amp; James.</p>

<p>Homonym, the French Embassy, and CITEM bring together artists, experts, and regional leaders to explore what it takes to bring OPM to the world.</p>

SONIK Sessions 2025: How Filipino Sound Is Making Its Mark on the Global Stage | One Music PH

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SONIK Sessions 2025: How Filipino Sound Is Making Its Mark on the Global Stage | One Music PH

One Music PH

Published Jul 03, 2025 02:45 PM PHT

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