Vlad Bunoan

Pokwang with Purple Yam founder Oyos Mendoza. Handout

Article (news)

Josh Mercado

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773394931952image3.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Pokwang with Purple Yam founder Oyos Mendoza. Handout</div>Pokwang was formally welcomed as the company&#x27;s first-ever brand ambassador during the Purple Yam Home Made Cakes &amp; Pastries 5th National Convention in Davao City last February 27, a day full with laughter, inspiration, and the alluring aroma of home-baked sweetness.The milestone announcement was one of the convention&#x27;s highlights, bringing together 180 partners from across the country for a corporate celebration that combined business development, learning, and community-building, further solidifying Purple Yam&#x27;s growing national footprint.As the event&#x27;s host and key organizer, the cake brand laid the groundwork for a lively program highlighting the brand&#x27;s latest products, innovations, and future plans.The convention also included workshops, mentoring sessions, and recognition ceremonies for outstanding partners who continue to fuel the company&#x27;s progress in the Philippines.Known for her approachable humor and sincere performances, Pokwang reflects the warmth and homegrown appeal that Purple Yam aims to highlight.The partnership feels very personal, according to Pokwang.“Being a mom, a cook, and a proud Filipina, I know the joy that good food brings to families,” Pokwang shared. “Purple Yam reminds me of home — of celebrations around the table. I’m honored to represent a brand that values family, hard work, and Filipino sweetness.”Meanwhile, Oyos Mendoza, founder of Purple Yam Home Made Cakes &amp; Pastries, stated that the decision to include Pokwang in the Purple Yam family came naturally.“Pokwang represents exactly what [the brand] stands for — heart, resilience, and genuine Filipino warmth,” Mendoza said. “She’s a loving mother, a talented cook, and an iconic entertainer. When people see Pokwang, they see authenticity. That’s the same feeling we want people to have when they taste [the brand].”Beyond the celebrations, the 5th National Convention reinforced the brand&#x27;s role not only as a growing brand, but also as a mentor and community builder for its partners around the country, offering training, sharing business techniques, and boosting collaboration within its expanding network.“With Pokwang as the brand&#x27;s first ambassador, the path ahead promises to be even sweeter, combining family, flavor, and Filipino entrepreneurship in every slice,” Mendoza ended.

Pokwang was formally welcomed as the company's first-ever brand ambassador during the Purple Yam Home Made Cakes &amp; Pastries 5th National Convention in Davao City.

Pokwang was formally welcomed as the company's first-ever brand ambassador during the Purple Yam Home Made Cakes & Pastries 5th National Convention in Davao City.

Pokwang tapped as first brand ambassador for Purple Yam Cakes

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Pokwang tapped as first brand ambassador for Purple Yam Cakes

Josh Mercado

Published Mar 13, 2026 05:49 PM PHT

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