Cheyenne Suarez

Warner Bros. Discovery's Max promises better product experience

Article (news)

Reyma Deveza

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1732165243447max.jpg" style="width:950px" class="fr-fic fr-dib"/></div><p>MANILA -- Max is now in the Philippines!</p><p>Warner Bros. Discovery has successfully launched its streaming service Max in the Philippines last Tuesday, November 19.</p><p>It was also launched in other Asian countries, including Indonesia, Malaysia, Singapore, Thailand, Taiwan and Hong Kong. </p><p>In an exclusive interview with ABS-CBN News days before the launch, JB Perrette, CEO and President of Global Streaming and Games for Warner Bros. Discovery, expressed his excitement in bringing Max to the country. He also shared more about the content, product and what people can look forward to on Max.</p><p>Perrette proimised that the product experience in Max is better than HBO GO.</p><p>&quot;The recommendation engines, the visual characteristics of it, the searchability everything within the product experience will be better on Max than it was in HBO Go,&quot; Perrette said.</p><p>Max is a brand new streaming experience in the region bringing  blockbuster films, series and many more through a strong product experience. </p><p>&quot;Our content and our franchise are different than anybody else’s. So the first and most important is its differentiated content. We have obviously the exclusive home of HBO in leading adult and drama and premium subscription service in the world. We have Max Originals, we&#x27;re the best of Hollywood Pay 1 movies with the most original Pay 1 movies from Warner Brothers, Universal and Paramount. We have beloved franchises that will be coming home to Max like &#x27;F.R.I.E.N.D.S.,&#x27; &#x27;Harry Potter,&#x27; eventually things like &#x27;The Big Bang Theory.&#x27; So we have beloved franchises that you won&#x27;t find anywhere else. And over time obviously a sprinkling of original local content as well. So the IPs and the stories are unique,&quot; he said.  </p><p>&quot;The product experience will be much much better and more modern, contemporary than what HBO GO was. And we have a lot more improvements we’re still looking to make. And so the the product experience will be much better.  </p><p>&quot;And then the third thing is we’re trying to find new ways to make it more accessible to the Filipino consumer. And so will launching the first of its kind in the world for Max which includes things like a &#x27;mobile-only&#x27; offering to make it more available to more price-sensitive consumers who are consuming a lot on on mobile devices,&quot; he added.</p><p>Starting last Tuesday, Max launched the mobile plan which starts at P149 for a month.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1732165285705JB Perrette - Profile shot, Warner Bros. Discovery (1).jpeg" style="width:633px" class="fr-fic fr-dib" alt="JB Perrette, CEO and President of Global Streaming and Games for Warner Bros. "/><span class="fr-inner" style="text-align:left">JB Perrette, CEO and President of Global Streaming and Games for Warner Bros. </span></span></span></div><p>Perrette also shared the importance of the Philippines and Asia in Max’s globalization efforts.</p><p>&quot;It’s a significant portion of the global addressable market for us. So Asia should be over the next two years probably our biggest region from an incremental subscriber growth in the world. So it’s a hugely important region for us,&quot;  he said.</p><p>&quot;Our goal globally overtime is to be at top three streaming service as measured by scale or subscribers, engagement and a share of a viewership among streaming and in profitability. So that’s our global ambitions is to do that and obviously within a couple years of a launching. So it’ll take us a little bit more time but our goal is to be in the top three streaming services globally,&quot; he added.</p><p>Perrette said the launching of Max in Asia, particularly in the Philippines, is just start of something bigger. </p><p>&quot;I think this is only just the beginning for us in a really big and exciting and important market like the Philippines, this is just a beginning for us.  ... The reality is we know that we want to continue to scale and grow in in the Philippines and so as we get into 2025 I think we have lots of opportunities to do more some with ourselves, some with local partners potentially to try and get Max in the hands of more and more consumers in the Philippines. So this is just a beginning,&quot; Perrette concluded.</p><div><a href="https://www.abs-cbn.com/entertainment/2024/10/15/max-streaming-service-to-launch-in-ph-southeast-asia-1402" rel="noopener noreferrer" target="_blank">Max streaming service to launch in PH, Southeast Asia</a></div><div><a href="https://www.abs-cbn.com/entertainment/2024/10/24/pricing-new-titles-what-to-expect-in-max-launch-in-ph-1457" rel="noopener noreferrer" target="_blank">Pricing, new titles: What to expect in Max launch in PH</a></div>

<p>Warner Bros. Discovery has successfully launched its streaming service Max in the Philippines last Tuesday, November 19.</p>

Warner Bros. Discovery has successfully launched its streaming service Max in the Philippines last Tuesday, November 19.