'Name recall' vital in election bid, says Pulse Asia president

ABS-CBN News

MANILA - &quot;Name recall&quot; or awareness about a personality is vital in securing an election bid, Pulse Asia President Ronald Holmes said Tuesday.Speaking to ANC, Holmes said that while personalities seeking reelection have a given advantage in the polls given their association to politics, others could snatch a win with the help of public prominence.&quot;It&#x27;s really name recall,&quot; he said.&quot;It&#x27;s the power of television. It&#x27;s the power of media. And television is, of course, easily accessible. There&#x27;s universal access to television. You do not have necessarily to get in the news, you can be simply one of those who play a role in an entertainment show,&quot; he said.<blockquote class="twitter-tweet" data-lang="en"><a href="https://twitter.com/hashtag/ANCRecap?src=hash&amp;ref_src=twsrc%5Etfw">#ANCRecap</a>: &quot;People who are associated with the institution would always have an advantage over everyone else.&quot; Pulse Asia president Ronald Holmes explains the emerging names on the senatorial survey. <a href="https://twitter.com/hashtag/BeyondPolitics?src=hash&amp;ref_src=twsrc%5Etfw">#BeyondPolitics</a> <a href="https://t.co/Q29uUzGMps">pic.twitter.com/Q29uUzGMps</a>— ABS-CBN News Channel (@ANCALERTS) <a href="https://twitter.com/ANCALERTS/status/988749652718596098?ref_src=twsrc%5Etfw">April 24, 2018</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div>Holmes cited as examples broadcaster Erwin Tulfo and actor and former Senator Lito Lapid, who both landed in the top 12 of a recent Pulse Asia survey on likely winners if the senatorial elections were held today.Lapid, according to Holmes, gained more public prominence since his return to acting.&quot;That again allowed him to get reconnected with the public,&quot; Holmes said.<ul class="op-related-articles">	<li><a href="http://news.abs-cbn.com/news/04/20/18/sara-duterte-erwin-tulfo-bato-make-the-cut-in-magic-12-pulse-asia">Sara Duterte, Erwin Tulfo, &#x27;Bato&#x27; make the cut in &#x27;Magic 12&#x27; - Pulse Asia</a></li></ul>While awareness of a certain individual is important in gaining the support of voters, Holmes noted that this should go beyond the &quot;superficial&quot; type and include knowledge on a person&#x27;s character and plans if elected. &quot;The higher the awareness, the greater the possibility that people will support you, but it doesn&#x27;t necessarily mean that [once] people are aware of you, they will support you. It also depends on the extent of awareness they have on a person,&quot; he said.

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'Name recall' vital in election bid, says Pulse Asia president

ABS-CBN News

Published Apr 24, 2018 09:01 PM PHT

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