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Filipino millennials, Gen Zs are increasing their travel budgets for 2024: survey

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<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="People cross a street covered with cherry blossoms in full bloom in Tokyo, Japan on March 27, 2022. Franck Robichon, EPA-EFE/File" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/overseas/06/10/20220610-japan-epa.jpg"/><figcaption>People cross a street covered with cherry blossoms in full bloom in Tokyo, Japan on March 27, 2022. Franck Robichon, EPA-EFE/File</figcaption></figure></div>MANILA -- Travel is becoming the new love language of Filipino millennials and Gen Zs as they increase their budgets for trips this year, according to a survey. Klook has released the results of its latest Travel Pulse survey, which was conducted in November 2023 through Milieu with a total of 2,600 respondents across 13 markets in the Asia pacific (APAC) region: Hong Kong, Taiwan, Singapore, Malaysia, Philippines, Thailand, Vietnam, South Korea, Japan, Australia, Mainland China, India, and Indonesia.It showed that 64% of millennials and Gen Zs in the region and 66% in the Philippine market have augmented their travel budgets for 2024, with nearly half of them willing to spend up to 50% more on their holidays. The survey also revealed that 34% of Filipino respondents like traveling with their partners and immediate family, with 68% considering availability and price of experiences as a priority. &quot;As we move past the pandemic and era of revenge travel, we observe a transformative shift in travel dynamics,&quot; Klook COO and co-founder Eric Gnock Fah said in a statement. &quot;It&#x27;s no longer just a journey; it&#x27;s the embodiment of a new love language -- shared experiences.&quot;&quot;Travel has become an essential outlet, offering individuals the chance to connect genuinely with themselves, their loved ones, and the world around them,&quot; he added. When choosing a destination, 45% Filipino millennials and Gen Zs surveyed by Klook said they prioritize the uniqueness of a destination. Nature and outdoor adventures take the lead at 59%, followed by theme parks (53%), and museums and historical sites (51%). Their preferred destinations are Japan (61%) and South Korea (37%), followed by domestic spots (36%) and Singapore (33%). This is similar to the travel picks of millennials and Gen Zs in the region: Japan, South Korea, Thailand, and Singapore. Other findings include:- Nine out of 10 APAC travelers want to pursue trips with loved ones: 30% opt for getaways with partners, while 26% prefer family adventures, and 21% choose to venture with friends. Millennials lean towards traveling with their partners, while Gen Zs prioritize friend group travel. - Sixty-five percent of travelers from APAC prefer more frequent, shorter holidays over extended getaways.- Most respondents from the region (96%) like posting about their travels on social media, with Instagram and YouTube (both 77%) emerging as top platforms. In the Philippines, 86% said they booked a travel experience based on social media recommendations from content creators. - Climate or season plays a huge role in travel for both respondents from APAC (65%) and the Philippines (78%). Spring is the most popular season across the region, with nearly half of travelers booking travel within the first three months of 2024. - Spring is most favored by travelers from Malaysia and Indonesia, while those from Australia and more than half (55%) of the Philippine market prefer summer. Taiwan and Korea share an affection for autumn, while winter claims the spotlight for travelers from India, Thailand, and Singapore. <ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/life/04/22/22/jeremy-jauncey-highlights-millennial-gen-zs-travelers">Jeremy Jauncey highlights importance of millennial, Gen Zs travelers</a></li>	<li><a href="https://news.abs-cbn.com/life/04/21/22/millennials-have-highest-interest-to-travel-research">Millennials have highest, most sustained interest to travel, research shows</a></li></ul>

Travel is becoming the new love language of Filipino millennials and Gen Zs as they increase their budgets for trips this year.