Big Bad Wolf to bring in 2 million books for biggest PH sale

Jeeves de Veyra

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/02/08/big-bad-wolf1.jpg"/><figcaption>Big Bad Wolf Sale is back. <em>Jeeves de Veyra</em></figcaption></figure></div><p>MANILA -- The Big Bad Wolf Sale, the world’s biggest travelling book sale comes back to Manila with 2,000,000 ways to say “I love you” to Philippine book lovers at the World Trade Center this Valentine’s Day.</p><p>Since first setting up in Manila in 2018, the sale has gotten bigger and badder with every iteration. Last year, the sale traveled outside Manila to Cebu, Pampanga, and Davao to reach out to more Filipino bibliophiles. Big Bad Wolf also expanded its global footprint by setting up sales in more cities around Asia, and extending its reach to the Middle East.</p><p>This year’s Manila sale promises to be bigger as the organizers are bringing in 2 million books with around 30,000 titles, 17,000 of which are brand new and have just been added to the catalog.</p><p>Filipino books from ABS-CBN and local Children’s Book publisher, Adarna books will be on the Big Bad Wolf tables as well.</p><p> Aside from the new titles, the Big Bad Wolf sale has other surprises for guests coming for the 11-day sale.</p><p>The sale features 50% to 90% off on regular book prices. Apart from these discounts, selected “Crazy Deals” books will have further discounts and will be sold for as cheap as P60 each.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/B8Dxhmcn_Hx/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"> </div></div></div><div style="padding:19% 0"> </div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><a href="https://www.instagram.com/p/B8Dxhmcn_Hx/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div><div style="padding-top:8px"><div style="color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px"><a href="https://www.instagram.com/p/B8Dxhmcn_Hx/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank">View this post on Instagram</a></div></div><div style="padding:12.5% 0"> </div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"> </div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><p style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/B8Dxhmcn_Hx/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Jeeves De Veyra (@venividiburp)</a> on <time dateTime="2020-02-02T09:10:42+00:00" style="font-family:Arial,sans-serif;font-size:14px;line-height:17px">Feb 2, 2020 at 1:10am PST</time></p></div></blockquote><div><script async="" src="//www.instagram.com/embed.js" type="text/javascript"></script></div><p>Meanwhile, the Little Hippo Augmented Reality books, which were a hit at last year’s sale, will be back this year as Big Bad Wolf will be bringing in 12 new titles including new books from their collaboration with Disney. Expect to see Winnie The Pooh, Mickey Mouse, and Elsa and Anna from Frozen in 3D. There will be a &quot;Buy 5-Take 1&quot; promo for these Little Hippo books for those who want to collect all of the titles.</p><p>New this year is the collaboration with the Intellectual Property Office of the Philippines (IPOPH). The collaboration was started by Josephine Santiago, the previous director of the IPOPHL. A memorandum of understanding was inked between Big Bad Wolf and IPOPH for the book sale to help spread awareness regarding its programs and intellectual property rights. The IPOPHL will be setting up booths for content creators to have conversations about protecting their work and will have activities throughout the sale.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/02/08/big-bad-wolf2.jpg"/><figcaption>Jacqueline Ng, founder of Big Bad Wolf, is flanked by Atty. Emerson Cuyo of the Intellectual Property Office of the Philippines and Jose Luis Oquinena of Gawad Kalinga. <em>Jeeves de Veyra</em></figcaption></figure></div><p>Gawad Kalinga also continues its partnership with Red Readerhood, Big Bad Wolf’s corporate social responsibility arm, with the aim of getting more people to read by giving them access to books.</p><p>Visitors are invited to purchase extra books for donation to Red Readerhood programs. Last year, GK and Red Readerhood distributed 16,123 books in El Nido, Dumaguete, Guihulngan, Leyte, and areas in the Cordillera Autonomous Region.</p><p>Follow the Big Bad Wolf sale on their Philippine social media pages on Facebook and Instagram where they will be giving away P700 vouchers for use at the sale.</p><p>The Manila Big Bad Wolf Sale will be held at the World Trade Center from February 14-23 and will be open 24/7 for the duration of the event.</p>

<p>The Big Bad Wolf Sale, the world’s biggest travelling book sale comes back to Manila with 2,000,000 ways to say “I love you” to Philippine book lovers at the World Trade Center this Valentine’s Day.</p>

The Big Bad Wolf Sale, the world’s biggest travelling book sale comes back to Manila with 2,000,000 ways to say “I love you” to Philippine book lovers at the World Trade Center this Valentine’s Day.

Big Bad Wolf to bring in 2 million books for biggest PH sale | ABS-CBN

Halalan 2025

Entertainment

News

Metro.Style

Sports

More

Traffic

Horoscope

Lifestyle

Big Bad Wolf to bring in 2 million books for biggest PH sale

Big Bad Wolf to bring in 2 million books for biggest PH sale

Jeeves de Veyra

Published Feb 08, 2020 10:05 AM PHT

Read More:

Big Bad Wolf

book

sale

Valentine's Day

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.