Diesel Fashion Week stunt pokes fun at knock-off artists

Agence France-Presse

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2018/life/02/10/diesel.jpg"/><figcaption>Clothing on sale at Diesel&#x27;s opening of a real knock-off store on Canal Street during NY Fashion Week on February 9, 2018 in New York City. Presley Ann, Getty Images for Diesel/AFP</figcaption></figure></div>NEW YORK -- Diesel is ditching the catwalk to masquerade as knock-off merchants this Fashion Week, purporting to be a New York fake goods store only to flog customers the real thing.It&#x27;s a clever gimmick for the 40-year-old Italian label, which is using the fall/winter 2018 edition of New York&#x27;s twice-yearly style fest to open a pop-up shop on Canal Street in Chinatown, the heart of knock-off city in the US financial capital.Sweatshirts and T-shirts are stamped &quot;Deisel&quot; -- making the ruse believable. Hoodies cost $60, jeans $70 -- again believably fake. Except these clothes are limited-range, designer goods.&quot;We have so many counterfeit products all over the world I thought, &#x27;Why can&#x27;t we play with this problem that we have?&#x27;&quot; Diesel founder Renzo Rosso told AFP, saying he believes that more than a million counterfeit Diesel goods are sold annually around the world.&quot;We created a fake product, a fake name, and we came to the counterfeit district.&quot;The store opened under the radar last week and hundreds of customers have already browsed and purchased, with most of the initial buyers blissfully unaware that the joke&#x27;s on them.&quot;People come and they think it is a fake product. When they discover it&#x27;s not a fake product, they can sell it for three or four times the value!&quot; said Rosso, 62.Given the queue to get in, it&#x27;s paying off. The store is scheduled to close on Monday, possibly even earlier if it runs out of stock.Otherwise, customers can go down the street to buy fake Louis Vuitton bags or imitation Rolex watches.<div>© Agence France-Presse </div>

Diesel is ditching the catwalk to masquerade as knock-off merchants this Fashion Week, purporting to be a New York fake goods store only to flog customers the real thing.

Diesel is ditching the catwalk to masquerade as knock-off merchants this Fashion Week, purporting to be a New York fake goods store only to flog customers the real thing.

Diesel Fashion Week stunt pokes fun at knock-off artists | ABS-CBN

Halalan 2025

Entertainment

News

Metro.Style

Lifestyle

Sports

More

Traffic

Horoscope

Lifestyle

Diesel Fashion Week stunt pokes fun at knock-off artists

Diesel Fashion Week stunt pokes fun at knock-off artists

Agence France-Presse

Published Feb 10, 2018 02:34 PM PHT

|

Updated Sep 06, 2018 12:27 AM PHT

Read More:

New York Fashion Week

Diesel

jeans

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.