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Badgley Mischka, Coach take designs to digital world

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Yahaira Jacquez, Reuters

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BfHAYXGHqGD/" data-instgrm-version="8" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:658px;padding:0;width:calc(100% - 2px)"><div style="padding:8px"><div style="background:#F8F8F8;line-height:0;margin-top:40px;padding:40.370370370370374% 0;text-align:center;width:100%"><div style="background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC);display:block;height:44px;margin:0 auto -44px;position:relative;top:-22px;width:44px"> </div></div><p style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/BfHAYXGHqGD/" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Badgley Mischka (@badgleymischka)</a> on <time dateTime="2018-02-12T20:07:28+00:00" style="font-family:Arial,sans-serif;font-size:14px;line-height:17px">Feb 12, 2018 at 12:07pm PST</time></p></div></blockquote><div><script async="" defer="" src="https://www.instagram.com/embed.js" type="text/javascript"></script></div><p>American fashion house Badgley Mischka and handbag maker Coach took a technology-focused approach as they presented their latest collections on the penultimate day of New York Fashion Week: The Shows.</p><p>The luxury brands showcased their work on the closely watched global stage and also on digital platforms. While Badgley Mischka debuted a new app that allowed attendees to rate the looks on the runway, Coach live-streamed its entire show on Instagram.</p><p>Though technology was at the forefront of both brands’ Fashion Week moments, the focus remained on the looks. </p><p>At design duo Mark Badgley and James Mischka’s Fall 2018 presentation, a red brocade ball gown that harkened back to 17th century art stole the show.</p><p>“We were inspired by the painter Caravaggio and his beautiful use of &#x27;chiaroscuro,&#x27; the effect of the darkness surrounding the light coming through the center,” James Mischka said. “So it inspired our fabrications, our colors, our prints for the beginning of the season.”</p><p>Coach opted for dark, taking its audience into the woods for its Fall 2018 collection, which featured fringe, velvet and leather.</p><p>The brand’s parent company Tapestry recently reported quarterly results that surpassed expectations due to strong demand for Coach handbags.</p><p>Models sporting the handbags and backpacks made their way down a foliage-covered catwalk in cowboy boots and prairie dresses as celebrities like Selena Gomez, one of the brand’s ambassadors, watched.</p>

<p>American fashion house Badgley Mischka and handbag maker Coach took a technology-focused approach as they presented their latest collections on the penultimate day of New York Fashion Week: The Shows.</p>

American fashion house Badgley Mischka and handbag maker Coach took a technology-focused approach as they presented their latest collections on the penultimate day of New York Fashion Week: The Shows.

Badgley Mischka, Coach take designs to digital world

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Badgley Mischka, Coach take designs to digital world

Yahaira Jacquez,

Reuters

Published Feb 14, 2018 01:17 PM PHT

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Updated Sep 14, 2018 08:02 AM PHT

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New York Fashion Week

Badgley Mischka

Coach

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app

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