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Why Heart Evangelista started a beauty and wellness business amid the pandemic

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style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/Cbe3Ba-pysH/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Heart Evangelista (@iamhearte)</a></div></div></blockquote><div><script async="" src="https://www.instagram.com/embed.js" type="text/javascript"></script></div><p>MANILA -- Heart Evangelista is taking her love for beauty and wellness to the next level by starting her own business.</p><p>The actress and style icon is the chief executive officer of Pure Living, which offers skin care and aromatherapy products, among others.</p><p>In her recent vlog, Evangelista said she wants to use her passion and expertise to create income opportunities for others amid the pandemic.</p><p>&quot;So the pandemic hit. Obviously we&#x27;re still doing content and all of that. And I remember I was thinking, &#x27;Ano kayang puwede kong gawin?&#x27; Parang naisip ko, now is not really the time to just sit pretty and post your photos,&quot; she said. </p><p>&quot;I really wanted to do something to also give back -- walang plastic, I&#x27;m really like that. Ever since before, lagi talagang ganon. So iniisip ko, every time may nagtatanong sa akin &#x27;yung tao, &#x27;Paano ko ma-afford &#x27;yan?&#x27; I wanted to have something... not na napipilitan akong mag-share, but I wanted it to make sense to other people. So what can I do na alam kong solid na mage-excel ako, na kaya ko &#x27;yung ibigay sa tao?&quot; she explained.</p><p>Citing all of her learnings from being raised by entrepreneurs as well as her 24 years in the entertainment industry, Evangelista said she decided to create a line of affordable beauty and wellness products and allow others to sell them as well.</p><p>She said the goal is to have a business that would not just profit her, but also other people.</p><p>&quot;Of course I still needed the profit... but I still wanted to come up with products that were quality, top-of-the-line, pinag-isipan, madami -- hindi lang isa para puwede kayong pumili -- and I wanted it to be affordable. And at the same time, I wanted to also promote people to also work, even if at home, kung wala kayong opportunities out there,&quot; she said. </p><p>&quot;I wanted to come up with a company that will give people an opportunity because I&#x27;m for that. I&#x27;m for sharing, but I&#x27;m also for inspiring, for people to [also] want to become a boss,&quot; she added. </p><p>Evangelista said they are ready to guide those who are planning to join their team as a seller, with her company holding regular Zoom trainings and offering different price ranges for their products. </p><p>&quot;We have different ranges kasi we wanted something na you can relate to. Kung ano ang feeling mong kaya niyong i-sell, &#x27;yun ang puwede niyong pasukin. Or you can just do all,&quot; she said. </p><p>&quot;I hope that this will inspire you to do something great for yourself, which will trickle down to your loved ones as well.&quot;</p>

Heart Evangelista is taking her love for beauty and wellness to the next level by starting her own business. 