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K-merch, games, performances: What to expect from Hallyu Market Ultimate

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Jaehwa Bernardo, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="K-pop merchandise being sold at Hallyu Market at the SM North EDSA Skydome last August 2022. Photo by Gia Soriano via MakeItLive" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2023/tvpatrol/05/23/k-pop.jpg"/><figcaption>K-pop merchandise being sold at Hallyu Market at the SM North EDSA Skydome last August 2022. <em>Photo by Gia Allana via MakeItLive</em></figcaption></figure></div><p>MANILA — Filipino fans of Korean popular culture ought to prepare their wallets because Hallyu Market Ultimate, dubbed as &quot;the biggest K-merch bazaar&quot; in the country, is happening on May 27.</p><p>The bazaar, which takes place at the SMX Convention Center in Pasay City, is a &quot;culmination of all things K-merch&quot; with over 120 merchants, said Aya Villa-Real, chief executive officer of MakeItLive which is organizing the event.</p><p>They include fan-artists who will sell self-made merchandise of their favorite Korean celebrities as well as Korean beauty and fashion brands.</p><p>&quot;From photocards, official albums, light sticks, fandom-inspired merchandise, you may just find that K-merch item that you&#x27;ve always been looking for,&quot; Villa-Real told ABS-CBN News in an email.</p><p>For the past months, MakeItLive has been mounting Hallyu Market in different parts of the country, including Pampanga, Cebu and Davao. With Hallyu Market Ultimate, &quot;we&#x27;ve decided to roll all Manila stops into one big and exciting event,&quot; Villa-Real said.</p><p>The event also includes &quot;Photocard Stations&quot; where fans can trade photocards of K-pop stars, and booths where attendees can win prizes by engaging in games and other activities, she said.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/entertainment/07/13/22/from-anti-to-v-live-a-k-pop-glossary-for-newbies">From &#x27;Anti&#x27; to &#x27;V Live&#x27;: a K-pop glossary for newbies</a></li></ul><p>Villa-Real said attendees can also learn more about Hallyu, the term for South Korean popular culture, through &quot;talks by our partner brands through their segments, like specific to K-Food or how to write captivating fanfiction.&quot;</p><p>&quot;There will also be segments on how to kickstart their Hallyu-themed business for fans who wish to start their own business through their passions,&quot; she added.</p><p>P-pop groups YGIG and PLUUS are also set to perform at the event.</p><p>Tickets for Hallyu Market Ultimate are available through this <a href="https://hallyumarket.live/">link</a>.</p><p>For more news and features on K-pop, K-drama, and K-stars, visit the <a href="https://news.abs-cbn.com/kcontents">Hallyu Corner</a> microsite.</p><div><strong>Related video:</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2564665" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div>

Filipino fans of Korean popular culture ought to prepare their wallets for Hallyu Market Ultimate.

K-merch, games, performances: What to expect from Hallyu Market Ultimate

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K-merch, games, performances: What to expect from Hallyu Market Ultimate

Jaehwa Bernardo,

ABS-CBN News

Published May 23, 2023 03:13 PM PHT

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Updated May 23, 2023 06:51 PM PHT

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K-content

K-merch

Hallyu Market

Hallyu Market Ultimate

MakeItLive

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