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K-pop group NCT 127 picked as Puma's Asia-Pacific ambassadors

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<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Photo courtesy of PUMA Korea" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/entertainment/08/10/nct127.jpg"/><figcaption><em>Photo courtesy of PUMA Korea</em></figcaption></figure></div><p>Sports brand PUMA announced Wednesday it picked K-pop boy band NCT 127 as its new ambassadors in the Asia Pacific region.</p><p>In a statement, PUMA said the 9-member act would be active in promoting the brand in 15 Asian and Oceanian countries.</p><p>&quot;Based on the strong influence, passion, and creativity of NCT 127, we plan to conduct various campaigns and communicate with fans and consumers all across APAC,&quot; a representative for PUMA said.</p><p>The company added it picked NCT 127 &quot;in consideration of the rapidly emerging status of K-culture around the world.&quot;</p><p>NCT 127, which debuted in 2016, is part of the much larger male act NCT under top K-pop company SM Entertainment. Its hit songs include &quot;Cherry Bomb&quot; (2017), &quot;Superhuman&quot; (2019), &quot;Kick It&quot; (2020), and &quot;Favorite (Vampire)&quot; (2021).</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/life/05/26/22/nct-dream-is-new-penshoppe-endorsers">NCT Dream is new face of Penshoppe</a></li>	<li><a href="https://news.abs-cbn.com/entertainment/05/15/22/robredos-spot-nct-127-during-flight-layover-frankie">Robredos spot K-pop group NCT 127 during flight layover: Frankie</a></li></ul><p>The band is preparing to release a new album in September, according to reports.</p><div><strong>RELATED VIDEO</strong></div><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/0KkVFqSVGkA?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div>

Sports brand PUMA has chosen K-pop boy band NCT 127 as its new ambassadors in the Asia Pacific region.