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Ivana Alawi pushed jewelry sales during pandemic, says jeweller Drake Dustin Ibay

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Mario Dumaual, ABS-CBN News

<p>MANILA - Jeweller to the stars Drake Dustin Ibay has found out that even amid the pandemic, diamonds are still a girl’s best friend. </p><p>The irony is not lost on Ibay who has collaborated with a wide array of artists, beauty queens and designers ranging from Catriona Gray, Vice Ganda, and Bela Padilla to Patricia Magtanong, RB Chanco and Nadine Lustre among others.</p><p>Ibay’s line, LVNA by Drake Dustin, particularly its diamond earrings series, was notably used by Rabiya Mateo in the last Miss Universe pageant. </p><p>&quot;Actually, due to our online presence, mas nag-boom during the pandemic because diamonds and gold are global investments that have risen tremendously in value,&quot; Ibay told ABS-CBN News, citing engagement rings as one of the main propellers of jewelry sales. </p><p>It’s also proof that through the seasons and whatever the upheavals, love, beauty and romance still prevail. </p><blockquote class="instagram-media" 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translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/CTgES1ghTTb/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Drake Dustin Ibay 🏳️‍🌈🌕💎 (@ibaydrake)</a></div></div></blockquote><div><script async="" src="https://www.instagram.com/embed.js" type="text/javascript"></script></div><p>His current top muse now is Ivana Alawi, who helps boost his sales. </p><p>“She is so much in demand. Nung pumasok siya, it’s like a match made in heaven. Her online presence helped us. Dumami orders and dumami ang market ng mga lalaki ko, looking for engagement rings,” Ibay recounted.</p><p>“She’s very versatile kasi in her imaging. Kahit mga madam na clients siya ang hinahanap kung ano suot nya, saan daw ang sultry Ivana?” </p><p>The uptrend in sales is good news for Ibay’s employees who continue crafting new jewelry designs in his workshop in Bulacan. </p><p>&quot;It’s fulfilling dahil maraming natutulungan this pandemic,&quot; said Ibay who has also set up a protective environment for his workers with the mandatory wearing of PPEs and compliance to other health protocols. </p><p>Ibay has also helped his chosen charities. “Part of the proceeds ng sales namin, itinutulong at idino-donate sa LGBTQ community, different hospitals for COVID patients,&quot; he said. </p><p>Ibay credits his success to his colorful, albeit difficult journey. </p><p>Almost a decade ago he was runner-up in the MEGA Fashion Crew artists reality show. Thereafter, he worked as a fashion photographer in the United States and art dealer. </p><p>Five years ago, Ibay had his epiphany. “I became an art dealer, I was selling paintings and then du’n nagsimula ‘yung diamond business. &#x27;Yung clients ko since alam nila na mahilig ako sa crystals, jewelries, nagpahanap na sila sa akin ng jewelries,&quot; he related. </p><p>&quot;Yun ang pinaka-point na ito puwedeng business dahil ito ang gusto ko na gawin.” </p><p>After Mateo, Ibay is setting his sights on his possible new muses -- Maureen Wroblewitz and Kisses Delavin, two of the front runners in the Miss Universe Philippines 2021 pageant. </p><p>He is also eyeing Anne Curtis for a a proposed collaboration. </p><p>Ultimately he is focusing his sights on putting LVNA on the international market. </p>

Jeweller to the stars Drake Dustin Ibay has found out that even amid the pandemic, diamonds are still a girl’s best friend. 

Ivana Alawi pushed jewelry sales during pandemic, says jeweller Drake Dustin Ibay

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Ivana Alawi pushed jewelry sales during pandemic, says jeweller Drake Dustin Ibay

Mario Dumaual,

ABS-CBN News

Published Sep 16, 2021 12:33 PM PHT

|

Updated Sep 16, 2021 10:02 PM PHT

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Drake Dustin Ibay

Ivana Alawi

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