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'Hindi niyo kami mapipigilan': How Pinoys reacted to Xerox's public notice

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ABS-CBN News

<p>MANILA - The Japanese company Xerox has asked the public in the Philippines to stop using its brand name when referring to anything other than the machines it makes or services it provides.</p><p>Yet it seems like Filipinos won&#x27;t stop using the term xerox to mean &quot;copy.&quot;</p><p>Fuji Xerox Co. Ltd. published a notice on a Philippine broadsheet on Thursday to remind people that its Xerox brand is &quot;not just another word for copy.&quot;</p><p>The company said Xerox is a globally recognized registered trademark protected by law.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/09/19/19/stop-using-xerox-when-you-mean-copy-japanese-firm-tells-public-in-philippines">Stop using &#x27;Xerox&#x27; when you mean &#x27;copy&#x27;, Japanese firm tells public in Philippines</a></li></ul><p>Filipinos took to social media to express their resistance to Xerox&#x27;s notice.</p><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">Hindi niyo kame mapipigilan! <a href="https://t.co/zO9WpXX77X">pic.twitter.com/zO9WpXX77X</a></p>— Jaggybee (@jaggybae) <a href="https://twitter.com/jaggybae/status/1174686018047533061?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="en">I know but still, Xerox! Xerox! Xerox!</p>— Karmina (@KarminaAnna) <a href="https://twitter.com/KarminaAnna/status/1174679526145576962?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">XEROX PA DIN! Xerox! Xeroooox! XEROOOOOOOOOX!!!’n🤨</p>— JULIUS (@Julio_Caezar_A) <a href="https://twitter.com/Julio_Caezar_A/status/1174694160085000194?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">Bakit ba kayo nakikialam? Hahaha</p>— Jillian Modelo (@icheex2) <a href="https://twitter.com/icheex2/status/1174701367467892737?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>:</p><p>In reaction, Netizens started giving their own examples of popular brands that are used in the Philippines to refer to generic products.</p><p>Among the popular brands that have become part of everyday language in the Philippines are Colgate (used to refer to toothpaste), Pampers (commonly used to refer to diapers), and Cutex (which means nail polish).</p><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">Parang yung pabili nga ng Pampers, pero EQ. Or Colgate nga po, Yung close up! 😅😂🤣</p>— ʙᴇᴅɪᴍᴘʟᴇᴅᴊᴀᴢᴢʏ (@bedimpledjazzy) <a href="https://twitter.com/bedimpledjazzy/status/1174708677514711040?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">Ano ba Colgate nila, Close Up? 😂</p>— Honoré de Ballsac (@paulcatiang) <a href="https://twitter.com/paulcatiang/status/1174685334241603584?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">I remember nung may sari sari store si mother.<br/><br/>Kid: Pabili po!<br/>Eomoni: Ano?<br/>Kid: Colgate po.<br/>*inabot ang colgate*<br/>Kid: hindi po yan, yung close up po na red.<br/><br/>🤣😂🤣😂</p>— Park Bo Gum (@BOGUMMER) <a href="https://twitter.com/BOGUMMER/status/1174688407248916483?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">Mas madaling maintindihan kung xerox ang gagamitin salita. Parang colgate na close-up. Or di kaya kodak na fuji. 😂😂😂</p>— ايدوين ر (@edwinromeoclark) <a href="https://twitter.com/edwinromeoclark/status/1174688596567220225?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">pabili pong pampers yung eq</p>— Darcy ∞ 131 (@iKONICHanbin131) <a href="https://twitter.com/iKONICHanbin131/status/1174698222301974529?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">Colgate, Pampers, Baygon, Downy, Ano pa ba</p>— ᜄ̃ᜎ᜔ (@GILERICC) <a href="https://twitter.com/GILERICC/status/1174681976529391618?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>Some pointed out that the brand name has been included in the dictionary, and can be used as another word for copy.</p><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">Ang alam ko ppwede nang gamitin ang wordd na xerox... <a href="https://t.co/qtGaR416WV">pic.twitter.com/qtGaR416WV</a></p>— kimdarakaomay (@kimdarakaomay) <a href="https://twitter.com/kimdarakaomay/status/1174687262841421825?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p dir="ltr" lang="tl">XEROX! XEROX! XEROX! 😂😂😂 <a href="https://t.co/5veRK8RSjq">pic.twitter.com/5veRK8RSjq</a></p>— L I S A • M A R I E (@MsLizzie_) <a href="https://twitter.com/MsLizzie_/status/1174681597070565381?ref_src=twsrc%5Etfw">September 19, 2019</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>According to <a href="https://www.merriam-webster.com/dictionary/xerox">Merriam-Webster</a>, it was in 1965 when the word xerox was first used as a verb.</p>

<p>The Japanese company Xerox has asked the public in the Philippines to stop using its brand name when referring to anything other than the machines it makes or services it provides.</p>

The Japanese company Xerox has asked the public in the Philippines to stop using its brand name when referring to anything other than the machines it makes or services it provides.