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Sony collaborates with Pinoy artists for God of War: Ragnarok promos

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Angela Coloma, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/life/11/08/20221108-artwork.jpg" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/life/11/08/20221108-artwork.jpg"/></figure></div><p>MANILA -- Hit Sony game series God of War tapped Pinoy artists to as it promoted its highly-anticipated sequel, God of War: Ragnarok, ahead of its November 9 release. </p><p>Sony collaborated with muralist Jappy Agoncillo and illustrator Art of Maku for in-game and off-game promotional materials. Their designs were presented at a launch event at Bonifacio Global City in Taguig on Tuesday. </p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/11/01/22/sony-hikes-net-profit-forecast-as-weak-yen-boosts-sales">Sony hikes net profit forecast as weak yen boosts business</a></li></ul><p>Agoncillo&#x27;s illustration is among the art designs in the game&#x27;s collaboration with a famous phone case brand. Agoncillo, a known Pinoy muralist, also has a mural of his design in Bonifacio Global District. Other artists from Indonesia and Japan art also included in the list. </p><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2332502" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><div style="text-align:center"><em><strong>Angela Coloma, ABS-CBN News</strong></em></div><p>In an interview with reporters, Agoncillo said the mural took four days to make, fast-tracking it to have it done in time for the release. </p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/life/09/14/22/tekken-8-has-officially-been-revealed">Bandai Namco reveals much-awaited Tekken 8</a></li>	<li><a href="https://news.abs-cbn.com/business/08/25/22/sony-hikes-ps5-prices-in-some-markets-us-consumers-spared">Sony hikes PS5 prices in some markets, US consumers spared</a></li></ul><p>&quot;It usually takes about nine days. We sketch it out in the night. We project the design on the wall. Really quick sketching it out and quickly just painting it for like 12 hours a day,&quot; Agoncillo said, noting that he and his team worked for 19 hours to get the mural done before today. </p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Jappy Agoncillo" s="" art="" is="" among="" the="" designs="" included="" in="" God="" of="" collaboration="" with="" a="" known="" phone="" case="" brand.="" Angela="" ABS-CBN="" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/life/11/08/casetify.jpg"/><figcaption>Jappy Agoncillo&#x27;s art is among the designs included in God of War&#x27;s collaboration with a known phone case brand. <em>Angela Coloma, ABS-CBN News</em></figcaption></figure></div><p>In the launch event, he walked everyone through the design&#x27;s details and showcase the journey of the game&#x27;s characters. </p><p>&quot;I wanted it to be as full of detail as possible. I wanted to show that journey that we are going to go through all these realms, all these experiences in the game with Atreus and Kratos. It&#x27;s very far from the Philippines, but I tried to make it a little Christmas-y with the snowflakes,&quot; Agoncillo shared. </p><p>Agoncillo, who has made various illustrations for Adidas, Boysen and other brands, noted the significance of being part of the game&#x27;s promotional campaign. </p><p>&quot;Bringing Asian countries and Asian artists into the fold, especially a game like this set in Europe, you don&#x27;t necessarily think of that type of thing in the game. But to bring talents all over the world and to represent the Philippines in this campaign is a really big honor,&quot; he said. </p><p>Art of Maku&#x27;s designs, all Pinoy-themed, are featured as exclusive avatars for the game, incorporating the game&#x27;s major characters into Filipino elements like Simbang Gabi, riding Jeepneys, among others. </p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Ckr85CipU4c/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div 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0;text-align:center;text-decoration:none;width:100%" target="_blank">View this post on Instagram</a></div></div><div style="padding:12.5% 0"> </div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"> </div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/Ckr85CipU4c/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Art of Maku (@makugwapu)</a></div></div></blockquote><div><script async="" src="https://www.instagram.com/embed.js" type="text/javascript"></script></div><p>In an Instagram post, he detailed the creative process of how he was able to produce an illustration of Kratos and his son Atreus in Mt. Pulag. </p><p>&quot;I did a lot of trial and error for this one, especially finding the right angle. Textures and brushes took a lot of time to finalize. Making a landscape like this is something new to me. I am glad that it all worked out,&quot; he said. </p><p>God of War will be released for PlayStation 4 and PlayStation 5 at midnight on November 9. </p>

Hit Sony game series God of War tapped Pinoy artists to as it promoted its highly-anticipated sequel, God of War: Ragnarok, ahead of its November 9 release. 

Sony collaborates with Pinoy artists for God of War: Ragnarok promos

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Sony collaborates with Pinoy artists for God of War: Ragnarok promos

Angela Coloma,

ABS-CBN News

Published Nov 08, 2022 05:16 PM PHT

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God of War

God of War: Ragnarok

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PS5

Jappy Agoncillo

Art of Maku

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