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<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/173027225129020241029061052_RobSupermarket 01.jpg" style="width:950px" class="fr-fic fr-dib"/></div><div style="text-align:center"><em>Photo source: Robinsons Supermarket</em></div><p>These hardworking individuals work tirelessly under varying weather conditions, often sacrificing their own comfort and well-being to cultivate crops that nourish our communities.</p><p>In the Philippines, there are around 49.7 million Filipinos who work in agriculture, the Philippine Statistics Authority reported.</p><p>These people are the reason why we have fresh produce in the supermarkets and on our tables.</p><p>Robinsons Supermarket aims to empower these local farmers through getting fresh produce directly from them, committing to support sustainability and local agriculture.</p><p>To honor the hard work of these farmers, Robinsons Supermarket launched Good Morning Festival and the Heart-to-Cart campaign. It is a month-long promo on breakfast essentials, baking goods, and pantry fillers.</p><p>A purchase of P300 worth of participating items will allow you to donate P10 to our local coffee farmers plus a chance to be one in lucky five winners of a P10,000 worth of breakfast selections.</p><p>Meanwhile, the Heart-to-Cart campaign features the Batanggason Farmers Association which is the partner beneficiary of the promo that will receive the donations you make.</p><div><br/></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/b96mb_Ckd4w?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><div style="text-align:center"><em>Video source: Batanggason Farmers Association</em></div><div><strong>Get to know the farmers</strong></div><p>Batanggason Farmers Association is a group of farmers from Lantapan, Bukidnon who primarily grow coffee beans and has been one of the local providers of Robinsons Supermarket.</p><p>Most of them grew up farming coffee with their parents.</p><p><em>&quot;Siyempre, important ang kape kasi kapag walang kape baka mag-stop ang mundo,&quot;</em> said Bernardina Lim, acting chair of Batanggason Farmers Association.</p><p>(Coffee is important because without coffee, the world will stop)</p><p>These local farmers are passionate in providing quality produce coffee for their consumers.</p><p><em>&quot;Na-encourage kami na pagandahin pa &#x27;yung farm namin para ma-supply namin &#x27;yung demand ng mga umiinom ng kape,&quot;</em> added Lim.</p><p>(We are encouraged to improve our farm, so we can meet the demands of coffee drinkers.)</p><p>The association provides trainings and seminars to learn new techniques they will apply in their farming to make it sustainable and productive.</p><p>But this comes with challenges, as their farm lacks road network adding cost to their expenses on top of changing weather conditions.</p><p>Robinsons Supermarket helps these local coffee farmers through bringing their quality local produce close to consumers.</p><p><em>&quot;With the help of Robinsons Supermarket, mas maraming tao makatikim ng coffee namin,&quot;</em> Lim said.</p><p>(With the help of Robinsons Supermarket, more people will get to taste our coffee)</p><p>The purchases you will make on Good Morning Festival Campaign will help these beneficiaries of Heart-to-Cart campaign to be empowered and overcome their challenges in farming.</p><div><a href="https://bit.ly/GoodMorningFestival2024"><strong>How to join</strong></a></div><p>Purchase P300 pesos worth of participating Good Morning Festival items in Robinsons Supermarket and donate to the local coffee farmers and get a chance to win P10,000 worth of participating fresh, deli, dairy, baking, and breakfast items.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1730272122131photo_2024-10-30_15-06-20.jpg" style="width:633px" class="fr-fic fr-dib"/></div><div style="text-align:center"><em>Photo source: Robinsons Supermarket</em></div><p>Scan the promo QR code or visit <a href="https://checkpoint.url-protection.com/v1/url?o=https://woobox.com/jdbqan&amp;g=YmM3MjEyMWMzNTFmZTRhYw==&amp;h=MmZkYTA2Zjg3ZTAxYzFkZjNkMGVlNjhhNDE4ZDQ0NjlkYjgyZmEyYzg2YTY5YThmZTk3NjE5MDg2MDVhMWI0MQ==&amp;p=YzJ1Ompnc3VtbWl0aG9sZGluZ3NpbmM6YzpvOjYxMjhiOGE2YWY3NTgwMjdkMTU2YzY0OGFhYWU3ZWM1OnYxOnA6VA==">https://woobox.com/jdbqan</a> and upload a photo of the qualified receipt with target message.</p><p>Fill in the necessary details such as Full Name, Mobile Number, Home Address, and E-Mail Address.Wait for the post-entry page to load for confirmation.Participants may submit multiple entries.</p><p>One (1) receipt is equivalent to one (1) entry.Validation of entries include a single-receipt purchase of any of the participating Good Morning Festival items dated from September27 to October 31, 2024.</p><p>Five (5) winners will receive P10,000 worth of participating fresh, deli, dairy, baking, and breakfast items each. Winners will be determined through a random raffle draw.</p><div><strong>Heart-to-Cart</strong></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1730272067212photo_2024-10-30_15-06-16.jpg" style="width:950px" class="fr-fic fr-dib"/><em>Photo source: Robinsons Supermarket</em></div><div><strong></strong></div><p>Your heart will always be close to your cart. The food you eat and the coffee you drink are connected by heart with the people that grow and harvest them.</p><p>Robinsons Supermarket promises to deliver local produce from the farmers that took care of them.</p>

<p>In every bite of your breakfast and every cup of your favorite coffee, there is a farmer who has dedicated their time and energy to ensure you have fresh and high-quality produce.</p>

In every bite of your breakfast and every cup of your favorite coffee, there is a farmer who has dedicated their time and energy to ensure you have fresh and high-quality produce.

Help local farmers through your cart

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Help local farmers through your cart

Robinsons Supermarket

Published October 30, 2024 03:19 PM PHT

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Updated October 30, 2024 03:20 PM PHT

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