Mr. and Ms. Chinatown goes global, Nicole Cordovez introduce as first ambassador

Handout photo

MANILA  -- In preparation for their 15th anniversary, Chinese-Filipino media company CHiNOY TV is elevating its content to celebrate the rich cultural heritage and values of the Chinese-Filipino community.

In 2025, CHiNOY TV will commemorate its milestone by launching the first-ever Mr. and Ms. Chinatown Global (MMCG), a global cultural movement designed to highlight the diverse backgrounds of its participants, representing their dual cultural identities while promoting inclusivity.

Together with Chinese-Filipino beauty queen and TV host Nicole Cordovez, Mr. and Ms. Chinatown will continue its mission of inclusivity, representation, and cultural pride which bridges cultures, promotes a harmonious dual identity, and empowers individuals to stay connected to their roots while embracing the country they call home, fostering a deeper understanding of Chinese identity worldwide.

Apart from promoting their campaign "Chinese by Blood, Filipino by Heart" the Chinese-Filipino community aims to promote the cultural heritage of Binondo Manila, Philippines, which is considered the oldest Chinatown in the world.

Mr. and Ms. Chinatown Global pageant will showcase male and female candidates of mixed Chinese descent, open to individuals aged 18 to 30 from the Philippines and globally.

The Manila screening will begin on October 26th from 9:00 AM to 12:00 PM at the Ramada by Wyndham Manila Central in Binondo, Manila.