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Bottle collection, segregation promoted at Masskara Festival

ABS-CBN News

<p>MANILA -- A vibrant and worthy celebration and environmental project happened during the MassKara Festival, one of the biggest festivities in country, as Coco-Cola Philippines&#x27;s initiative to promote responsible waste management in partnership with the Bacolod City Environment and Natural Resources Office (BENRO) were witnessed by the community and festival-goers.</p><p>ABS-CBN News was among the guests invited to see Coca-Cola Philippines and BENRO&#x27;s effort in promoting PET plastic bottle segregation and collection that happened during the 45th Masskara Festival held last month, October 11 to 27, in Bacolod City, Negros Occidental. </p><p>Together with Basic Environmental Systems and Technologies, Inc. and festival organizer Yuhum Foundation, the beverage company engaged festival-goers to environmental responsibility by encouraging them to drop off their empty PET bottles at the Coca-Cola bottle counter and The Tindahan Extra Mile (TEM) exchange booths located at the Bacolod City Government Center (BCGC). Attendees also exchanged empty bottles to participate in various games and activities.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-8" src="https://www.instagram.com/p/DCGcqqjSZE4/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fnews-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A8%2C%22os%22%3A15420394.400000095%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-8" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>One of the booths was the recyled MassKara mask-making contest, where festival-goers cast their votes for the Best Recycled Mask on display using bottle caps. </p><p>Artisticrew was named the grand winner, while Bacolod City College and the Negrese Artist Circle received consolation prizes for their participation.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:955px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1731298512170mask-making.jpg" style="width:955px" class="fr-fic fr-dib"/><span class="fr-inner">Photo: Handout</span></span></span></div><p>Attendees also took part in the &quot;Dunk, Not Junk&quot; a shooting hoops game, where players had the chance to win a variety of Coca-Cola merchandise and other prizes.</p><p>Coca-Cola Beverages Philippines Inc.&#x27;s flagship nationwide collection program, “Tapon to Ipon: Basta Klaro, Panalo!” featured a pop-up collection booth. In its second year at the MassKara Festival, Tapon to Ipon encouraged attendees to drop off used clear PET plastic bottles of any brand, allowing them to win prizes.</p><p>&quot;We want to encourage everyone to start segregating their waste. Kasi po ang PET bottle ay hindi waste, resource po ito, highly recyclable at pwede po mag-create ng maraming uri ng materials dito like clothing or bottle. So sana po matulungan nating ma-educate ang ating mga consumers that are recyclables type of packaging that they can bring to the collection points,&quot; Joy Munsayac-Cacal, Senior Manager - Public Affairs, Communications, &amp; Sustainability, Coca-Cola Philippines, told ABS-CBN News.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-10" src="https://www.instagram.com/p/DCGlHNBSHiD/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fnews-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A10%2C%22os%22%3A15860618%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="612" data-instgrm-payload-id="instagram-media-payload-10" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>According to  Ma. Fe Trespuentes, head of BENRO, they started their partnership with the beverage company last year because of TEM.</p><p>&quot;Actually talaga we are partnering with like Coca-Cola in the promotion of the Extended Producers Responsibility Act, bagong law &#x27;yan sa ngayon and we are happy that Coca-Cola isa sa unang-una kumpanya na nag-accept ng challenge to partner with LGU Bacolod,&quot; Trespuentes said.</p><p>&quot;Actually we have membes of TEM, I think na reach na namin yung 500 sari-sari stores and carenderia na nalagyan na natin ng PET collection bins. Every week kino-kolekta yan and then we recover and si Coca-Cola din nagpapadala &#x27;yan sa PETValue sa Cavite for recycling,&quot; she shared.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:955px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1731298559572Biro.jpg" style="width:955px" class="fr-fic fr-dib"/><span class="fr-inner">Photo: Handout</span></span></span>During the closing program, Ruby Biro, Senior Franchise Operations Manager of Coca-Cola Philippines, congratulated all the partners and local barangays that contributed to the success of the waste management initiative. </div><p>She also stressed the importance of involvement of community and of festival-goers in celebrating while making a positive impact on the environment.</p><div><strong>Coke Studio concert at Masskara Festival 2024</strong></div><p>Aside from the beverage company&#x27;s effort to encourage the public in responsible waste management, festival-goers were also treated to a musical event with Coke Studio MassKaraFestival Concert 2024.</p><p>Last October 26, OPM singers Janine Berdin and Zack Tabudlo headlined the concert, where they performed some of their hits.</p><div class="twitter-tweet twitter-tweet-rendered" style="display:flex;max-width:550px;width:100%;margin-top:10px;margin-bottom:10px"><iframe id="twitter-widget-0" scrolling="no" frameBorder="0" allowtransparency="true" allowfullscreen="" title="X Post" 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src="https://platform.twitter.com/embed/Tweet.html?dnt=false&amp;embedId=twitter-widget-1&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1850162250272948454&amp;lang=en&amp;origin=https%3A%2F%2Fnews-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring&amp;sessionId=93206c6208c7e51a5297cfa018ff7902cfa7c678&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px" style="position:static;visibility:visible;width:550px;height:968px;display:block;flex-grow:1" data-tweet-id="1850162250272948454"></iframe></div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8"></script><p>The musical event also featured the local band artist Project Juan and up-and-coming band Mijon who also amazed the crowd with their performances.</p><p>The newest BINI song &quot;Blooming&quot; for the 8th season of Coke Studio was also played before the start of the concert. </p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-14" src="https://www.instagram.com/p/DCN73J5yvCM/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fnews-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A14%2C%22os%22%3A16700871.80000019%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-14" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>MassKara Festival will not be complete without its street dancing competition. For this year, seven barangays competed and Barangay Granada was hailed as the grand winner.    </p><div><br/></div>

<p>Coco-Cola Philippines's initiative to promote responsible waste management in partnership with the Bacolod City Environment and Natural Resources Office were witnessed by Masskara festival-goers.</p>

Coco-Cola Philippines's initiative to promote responsible waste management in partnership with the Bacolod City Environment and Natural Resources Office were witnessed by Masskara festival-goers.