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Next gen coffee farmers get P10M boost from community

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<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/nescafefarmer2.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner"><em>Photo source: Nescafé</em></span></span></span>Filipino coffee drinkers have expressed their support for local coffee farmers and encouraged youth participation in agriculture through the online Kape&#x27;t Bisig Music Challenge. As a result, Nescafé has pledged P10 million in education assistance for the children of coffee farmers. </div><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Social media platforms like Facebook and TikTok turned red with the participation of top artists such as Ben&amp;Ben, KZ Tandingan, Adie, Gianne Hinolan, and AC Bonifacio, all joining forces in support of the next generation coffee farmers by showcasing their own renditions of Nescafé&#x27;s &quot;Babangon Tayo&quot; song. </p><div><iframe src="https://www.facebook.com/plugins/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fnescafe.ph%2Fvideos%2F285201047730965%2F&amp;show_text=false&amp;width=265&amp;t=0" width="265" height="476" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Influencers like Mimmiyuhh, Marvin Fojas, Mona Gonzales and Nana Silayro, and more used their unique styles for Nescafé&#x27;s &quot;Babangon Tayo&quot; song to raise awareness on how Filipinos may help build the P10 million educational grant to the next generation coffee farmers. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">They encouraged netizens to contribute to the movement until it reached a million shares and uploads to build the P10 million education grant, which will be provided by Nescafé.</p><div><iframe src="https://www.facebook.com/plugins/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fnescafe.ph%2Fvideos%2F855596369247698%2F&amp;show_text=false&amp;width=560&amp;t=0" width="560" height="314" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">The anthem of hope united Filipino coffee lovers, and the music challenge met its goal as participants posted videos singing or dancing to Nescafé&#x27;s &quot;Babangon Tayo&quot; song. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Dennis Austriaco, BEO of Nescafé, expressed gratitude, recognizing this project as a modern-day <em style="box-sizing:border-box">bayanihan</em>. &quot;Seeing all the love Filipinos have shown on social media tells us one thing: when we come together through <em style="box-sizing:border-box">bayanihan</em>, we can make good things happen in our community.&quot; </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">The education grant will benefit 400 students from three universities: Sultan Kudarat State University, Central Mindanao University, and the University of Southern Mindanao. P25,000 will be provided to each of these students to help them cover their academic requirements. The grant aims to inspire and support the youth to become the nation&#x27;s next generation of coffee farmers. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">&quot;Nescafé is steadfast in keeping the coffee farming industry sustainable. Through the Kape&#x27;t Bisig Sa Pagbangon Program, we are committed to assisting coffee farmers and their children in achieving higher education, ensuring they become the nation’s agriculturists of tomorrow,&quot; said Austriaco.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/nescafe (1).jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner">The Nescafé Kape&#x27;t Bisig Music Challenge garnered widespread participation, contributing to the P10 million educational grant for the next generation of coffee farmers. <em>Photo source: Nescafé</em></span></span></span></div><div><strong style="box-sizing:border-box">Growing demand for coffee, decreasing coffee production</strong></div><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> The Philippines currently grapples with a surging demand for coffee contrasted against a 3.5 percent annual decline in production over the past decade, as outlined in the <a href="https://www.pcaf.da.gov.ph/wpcontent/uploads/2022/06/Philippine-Coffee-Industry-Roadmap-2021-2025.pdf" style="box-sizing:border-box;background-color:transparent;text-decoration:none;line-height:18px;color:rgb(199, 29, 29)">Philippine Coffee Roadmap 2021- 2025</a>. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Contributing factors include an aging farming population, with the average age ranging from 57 to 59 years, and a dwindling interest among the youth in pursuing careers in agriculture.</p><div><strong style="box-sizing:border-box">The Nescafé Plan</strong></div><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Recognizing the urgency of this situation, Nescafé is determined to reverse the trend through the Nescafé Plan. This initiative focuses on regenerative agriculture, a method that prioritizes restoring and enhancing soil health. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">By adopting sustainable practices, Nescafé aims to ensure sustained and profitable coffee harvests in the years to come.</p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">A flagship initiative, Project Coffee+, conducted in partnership with the German development agency GIZ, introduced 1,500 farmers to regenerative agriculture and entrepreneurship. To date, 86 percent of these farmers have surpassed the poverty threshold. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Decades of collaborative efforts under the Nescafé Plan have generated noteworthy results. After the introduction of Project Coffee+, participating coffee farmers, on average, witnessed a tripling of their yield and income. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">&quot;Our goal is to inspire the youth by ensuring a prosperous future in agriculture. The Nescafé Plan ensures that healthy soil awaits the farmers of tomorrow. Through regenerative agriculture and the promotion of agripreneurship, Nescafé is dedicated to making coffee farming not only sustainable but also economically rewarding,&quot; concluded Austriaco. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">With the continued support of the community, Nescafé remains committed to preserving the rich tradition of coffee farming in the Philippines, contributing to a sustainable future for the industry. </p><p style="box-sizing:border-box;-webkit- color:rgb(51, 51, 51);line-height:1.66667;margin:10px 0px 15px;padding:0px;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">To learn more about Nescafé’s initiatives for the next generation of Filipino coffee farmers, follow the <a href="https://www.nescafe.com/ph" style="box-sizing:border-box;background-color:transparent;text-decoration:none;line-height:18px;color:rgb(199, 29, 29)">official website</a> of Nescafé.</p><div><br/></div><div><br/></div><div><br/></div><div><br/></div><div><br/></div><div><br/></div>

<p>Filipinos join Nescafé's Kape't Bisig Music Challenge, building the P10 million educational grant for the next gen Filipino coffee farmers.</p>

Filipinos join Nescafé's Kape't Bisig Music Challenge, building the P10 million educational grant for the next gen Filipino coffee farmers.

Next gen coffee farmers get P10M boost from community

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Next gen coffee farmers get P10M boost from community

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Published Feb 01, 2024 05:23 PM PHT

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