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20240207-TeaM-Tayo

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<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/20240207-TeaM-Tayo.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none"><em>Handout photo.</em></span><em> </em></span></span></span></div><p>MANILA — TM&#x27;s &quot;TeaM Tayo&quot; campaign clinched a coveted Gold Anvil award in the Marketing and Brand Communication category at the recent 59th Anvil Awards.</p><p>The Anvil Awards is held annually by the Public Relations Society of the Philippines to honor the most outstanding public relations programs and tools across the industry.</p><p>&quot;This Anvil award is a tribute to our ka-TMs, who inspire us to offer services within &amp; beyond telco that uplift their lives every day,&quot; Bea Lacson Limon, TM Head, said in a statement. </p><p>“After all, having a teammate that has your back makes confronting daily challenges more manageable for everyone. That’s why with TM, TeaM Tayo araw-araw!&quot;</p><p>TM&#x27;s entry “Team Tayo: TM&#x27;s Brand Narrative Told Through Filipino Life Stories, Fostering Teamwork in a Saturated Mobile Prepaid Market&#x27;&#x27; captured how TM‘s &quot;Team Tayo&quot; musical series, in collaboration with The Juans and SB19, was &quot;central to communicating the masterbrand’s vision to be the TeaMmate of Filipinos in overcoming challenges for a better future.&quot;</p><p>&quot;Drawing inspiration from real-life stories, their music resonated with over 30.6 million Filipinos, amplifying connectivity and teamwork. Utilizing a PR ecosystem, the campaign generated 49 million impressions. The result was a remarkable +20% increase in acquisition, showcasing TM as every Filipino&#x27;s constant support for stability, joy, and genuine teamwork in their lives,&quot; TM said.</p><p>TM also thanked the creative minds who made the campaign possible. &quot;The victory also underscored the collaborative efforts between TM and its PR Agency, Ogilvy Philippines, in strategically communicating the brand narrative in a creative and innovative way, making it stand out in a saturated mobile prepaid market,&quot; it said. </p><p>&quot;The campaign’s success was made possible by the creative minds at This Side Up Manila who produced the music video, directed by King Palisoc. The campaign&#x27;s captivating stunt video series was produced by KROMA Entertainment and directed by Quintin P. Cu-Unjieng through Secret Menu, marking a unified win for the Globe Group.&quot;</p><div><ivs-player data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-spid="3001339" data-ivs-vid="2824758"></ivs-player></div><script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script>

<p>TM's 'TeaM Tayo' campaign clinched a coveted Gold Anvil Award in the Marketing and Brand Communication category at the 59th Anvil Awards.</p>

TM's 'TeaM Tayo' campaign clinched a coveted Gold Anvil Award in the Marketing and Brand Communication category at the 59th Anvil Awards.

TM's 'Team Tayo' campaign wins at 59th Anvil Awards

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TM's 'Team Tayo' campaign wins at 59th Anvil Awards

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Published Feb 07, 2024 04:50 PM PHT

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