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K-pop fandoms unite to promote environmental conservation on Earth Hour

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Anna Cerezo

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1711235445099earth hour 1.jpg" class="fr-fic fr-dib"/>K-pop fandoms join Earth Hour. Anna Cerezo, ABS-CBN News</div>Hallyu fan wars ceased as ARMYs, BLINKs, Carats, ENGENEs, ONCEs, and several other fandoms, armed with the lightsticks of their biases, joined forces to protect the environment at the K-pop Fanfest held at a mall in Quezon City on Saturday.As the establishment dimmed at 8:30 p.m. as part of the observation of Earth Hour, the glow of K-pop light sticks illuminated a section of the mall, while fans sang and danced together.<div><ivs-player data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-spid="3001339" data-ivs-vid="2995076"></ivs-player></div><script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script>“We need to have cooperation sa isa’t isa, kalimutan wars, inggit, and just have fun while helping our earth,” Bunnies member Cams Ilan said.“Went to an event like this because we need to help the planet. We need to save the earth, where else would we live,” proud ATINY or ATEEZ fan Margylin Ibañez chimed in.According to the mall chain’s management, they hope to beat the figures of last year’s Earth Hour, when they saves 4825.61 kwH of energy, which is equivalent to CO2 emissions from charging 417,940 smartphones.Through the program this year, they aim to entice more people to embrace environmental conservation, consequently contributing to the improvement the life quality of both the present and future generations.“The light stick is their sign of commitment. A symbol of commitment to environmental protection. If we see them as groups, it will have more impact,” said Richard Caluyo, Assistant Vice President of SM Cares.Caluyo said they opted to invite K-pop stans as they are known for their sense of community and massive influence often used to support various causes, such as green initiatives, human rights campaigns, animal feeding programs and even educational initiatives.“We engaged the youth from fandoms to join and contribute an hour to the earth. We want them to sport the awareness in their pages, to tell people this is a celebration for their future. This is a celebration where they can contribute small things if combined, will give an impact to the environment,” he said.According to the Angelica Diza, the president of one of TxT’s fanclubs in the Philippines, championing advocacies is something they learned from the South Korean artists.“For us, it is not just for fun. We do everything for a purpose. K-pop fans show up for causes like this. We get our inspiration from them. We want to pass on what they made us feel over the years and pass it on to others who need it,” she said.The K-pop Fanfest also held other activities such as the “Idol Challenge,” that put a spotlight on environmental issues that need attention and immediate action, such as climate change and promoting sustainable living—the theme of this year&#x27;s Earth Hour.“It is a waste collection challenge where the youth are asked to deposit their pet bottled into bins representing K-pop groups. The bin with the most collection wins, it aims to promote proper disposal and waste management,” Caluyo said.For some fans, the program also doubles as homage to their idols. “The lightstick represents us. It represents our happiness, our hopes and inspiration. This symbolizes the unexpected friendships we built,” Ilan said.<div><em id="isPasted" style="color:rgb(0, 0, 0);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">For more news and features on K-pop, K-drama, and K-stars, visit the <a href="https://news.abs-cbn.com/kcontents" style="color:rgb(199, 29, 29);text-decoration:none;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal">Hallyu Corner</a><em style="color:rgb(0, 0, 0);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> microsite.</div>

Hallyu fan wars ceased as several other fandoms joined forces to protect the environment at the K-pop Fanfest.

Hallyu fan wars ceased as several other fandoms joined forces to protect the environment at the K-pop Fanfest.