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More restaurants join Filipino Restaurant Month in Canada

Filipino Restaurant Month in Canada celebrates the vibrant flavors of Filipino cuisine.

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ABS-CBN News

<div><iframe width="640" height="360" src="https://www.youtube.com/embed/nR4Cnn70Tt8?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe> </div>The annual Filipino Restaurant Month in Canada has created increased awareness among Canadians about the exceptional taste of Philippine cuisine.Philippine Consul General in Toronto Zaldy Patron said the event has since gained 120 million media impressions, and has generated $7 million worth of media advertisement value for participating restaurants.He expressed hopes that this year&#x27;s Filipino Restaurant Month will even surpass the success of the last two years.&quot;These numbers are very encouraging,&quot; said Patron, &quot;which means we have gained a traction in this Canada-wide project to promote and mainstream our cuisines.&quot;A total of 45 Filipino restaurants have joined the celebration across Canada.At the Consulate General in Calgary, special dishes from restaurants were showcased, including sisig or chopped pork dish, pancit, adobo or braised chicken or pork, as well as braised beef, and local desserts.The celebration is made even more special as it coincides with Filipino Food Month back in the Philippines. It also comes as the Philippines and Canada mark 75 years of diplomatic relations this year.Diners of participating restaurants may also win prizes such as round-trip tickets to the Philippines, travel vouchers, and dining certificates.Tourism attaché Soleil Tropicales said the event highlights the Philippine government&#x27;s &quot;Love the Philippines&quot; campaign, and Filipinos&#x27; love for their cuisine.&quot;[The] Department of Tourism is happy to support it because one of our products is culinary tourism,&quot; said Tropicales. &quot;We are hoping that the third year of Filipino Restaurant Month will further reach and impact, and spark interest to try Filipino food.&quot;Amihan Grill and Bakeshop has been joining Filipino Restaurant Month since 2022.Co-owner Richard Quiambao said the campaign has helped them expand their reach and grow their business.&quot;One of our goals is to introduce Filipino not only to Filipinos but also to those not familiar [with it],&quot; he said. &quot;It has been a big help for us not just promoting our brand, our store, but [also] Filipino cuisine.&quot;Pacific Hut restaurant owner Tess Ala, meanwhile, said it has allowed them to be known across Alberta.She added that the campaign not only champions restaurants like theirs but also promotes the Philippines as a country.

Filipino Restaurant Month in Canada celebrates the vibrant flavors of Filipino cuisine.

More restaurants join Filipino Restaurant Month in Canada

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More restaurants join Filipino Restaurant Month in Canada

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Jihan Alisangco | TFC News Calgary

Published Apr 15, 2024 05:45 PM PHT

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