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Leah C. Salterio

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="&#x27;You will never be happy if you keep comparing yourself to others,&#x27; Rohit Jain, president ang managing director of Lionsgate Play, told ABS-CBN News. &#x27;There will always be somebody who’s doing better than you. It’s a never-ending comparison.&#x27;" src="https://news-workbench-api.abs-cbn.com/api/upload-raw/20240423100452/dc882a74937c1b1b0006f1e7e2c7a227a8bb1df3f73fcec74420c0d571462022.jpg" class="fr-fic fr-dib"/><figcaption>&#x27;You will never be happy if you keep comparing yourself to others,&#x27; Rohit Jain, president and managing director of Lionsgate Play, told ABS-CBN News. &#x27;There will always be somebody who’s doing better than you. It’s a never-ending comparison.&#x27;</figcaption></figure></div>MANILA -- When Rohit Jain, president ang managing director of Lionsgate Play first came to Manila in 2021, he did a pre-launch of Lionsgate, which officially started in June 2022 after the company got the greenlight to do business in the Philippines.“Today, we’ve been operational in the Philippines for close to two years,” Jain  told ABS-CBN News. “So it’s good to see Lionsgate doing well in the market. We are very happy to see how things are done.“We are very happy with the partnership with PLDT. We found great partners in them. So far, it has been very good.”The Lionsgate Play business in the Philippines is manned by general manager Cecile Marino, who is in charge of building partnership with the company.Globally, Lionsgate Play has around 20 million subscribers to date and is now in all of South Asia – India, Sri Lanka, Bhutan, Nepal, Bangladesh, Maldives, Indonesia, Malaysia and the Philippines.“In every market, we are among the top bracket of options,” said Jain. “That simplifies our job. To make sure we are just doing a great job of that audience and that content. That’s something we have to keep doing.“The audiences are led a lot by new content and something new to offer every week. Let’s say we’ve done close to 40 premieres this year in the Philippines. My expectation is that in the next two years, we increase that number.“Two years since we launched, we’ve done about 80 premieres. Hopefully, in the next two years, we can increase that number to 30 or 40 percent. “Investing in this market. Giving it some time for consumers to build the habit of consuming content and giving it some affinity, which are all the things that we like. We are fans of building it out gradually. Let audiences get a chance to consume content.”The Philippines counts among the countries that got used to streaming in the last four or five years. “That may seem long today, but in reality, that is not a long time,” Jain said. “We like the idea of still giving audiences a little more time to get accustomed to the content, watching habits. We are a little short of where we are, but we are ahead of yesterday.”It was the Los Angeles-based CEO of Lionsgate, Jon Feltheimer, who led Jain to the company in 2017. “The culture Jon has instilled to this company is extremely entrepreneurial,” Jain said. “I haven’t seen too many large companies. We have multi-million dollar revenue, but we always sort of hustling for new ideas.“We always experiment. We are always trying to stay ahead of the curve. We are empowering the team to go out and sort of try something new. That’s what large companies inherently do to keep with a lot of processes and structures.“Jon always gave me a clean slate on a black paper to start from there. He told me, ‘You’re the closest to the market and we believe in you.’ It’s that culture, that empowerment, that uniqueness to go out, try new things and not be afraid of that. That’s what kept me always excited.”In his role at Lionsgate, Jain has established the production business and spearheads development of local films, TV and digital content with multiple, successful Indian original shows and a strong pipeline of movies in the making.“When we did a gradual, soft launch in 2019, we didn’t have any streaming business in Asia,” Jain admitted. “We were syndicating some of our content here to other partners, but we didn’t really have on-ground presence. We were focusing on theatrical distribution of our movies.“We now have thriving operations in seven to eight countries in Asia. We are very deep in operations in India, Bangladesh, Maldives, Sri Lanka, small operations in Bhutan and Nepal. Indonesia is a very deep market for us.“The Philippines is really a thriving market for us. We work with local company Strategic Works, Inc. It has been a long journey,&quot; he said. “We are still about just scratching the surface. There’s so much more to be done. There is a really high-performing large team that we are really proud of.”

Globally, Lionsgate Play has around 20 million subscribers to date and is now in all of South Asia.

Globally, Lionsgate Play has around 20 million subscribers to date and is now in all of South Asia.

Lionsgate Play president on PH business: 'So far so good'

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Lionsgate Play president on PH business: 'So far so good'

Leah C. Salterio

Published April 23, 2024 05:56 PM PHT

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Updated April 23, 2024 07:44 PM PHT

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