Global brand marks 155 years with Filipino twist | ABS-CBN
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Global brand marks 155 years with Filipino twist
Heinz
Published Jun 05, 2024 01:04 PM PHT
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Updated Jun 05, 2024 02:12 PM PHT
The Heinz crew members, Mimiyuuuh, Benedict Cua, Ady Cotoco, Cocoy Lim, and Emilio Daez at the Heinz Red Zone event in Bonifacio High Street. Photo source: Mark Demayo, ABS-CBN News
The Heinz crew members, Mimiyuuuh, Benedict Cua, Ady Cotoco, Cocoy Lim, and Emilio Daez at the Heinz Red Zone event in Bonifacio High Street. Photo source: Mark Demayo, ABS-CBN News In celebration of 155 years, global food company Heinz held a fun-filled two-day event in Bonifacio Global City, Taguig, on May 25 and 26.
In celebration of 155 years, global food company Heinz held a fun-filled two-day event in Bonifacio Global City, Taguig, on May 25 and 26.
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Despite the unusually rainy weekend in the middle of summer, the sudden downpour did not stop the festivities. Amid the busy Bonifacio High Street, an eye-catching bright red setup adorned with giant tomato designs stood out. At the center was a familiar ketchup bottle shape bearing the sign, "Heinz Red Zone."
Despite the unusually rainy weekend in the middle of summer, the sudden downpour did not stop the festivities. Amid the busy Bonifacio High Street, an eye-catching bright red setup adorned with giant tomato designs stood out. At the center was a familiar ketchup bottle shape bearing the sign, "Heinz Red Zone."
The Heinz Red Zone
The Heinz Red Zone
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News The Heinz Red Zone was a hub of activities where attendees could immerse themselves in Heinz's rich history and Filipino traditions with a fun twist.
The Heinz Red Zone was a hub of activities where attendees could immerse themselves in Heinz's rich history and Filipino traditions with a fun twist.
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News The Heinz Wall of History offered a detailed journey through 155 years of Heinz. It highlighted the legacy of the man behind it all, Henry J. Heinz, and how he created the classic taste of Heinz ketchup.
The Heinz Wall of History offered a detailed journey through 155 years of Heinz. It highlighted the legacy of the man behind it all, Henry J. Heinz, and how he created the classic taste of Heinz ketchup.
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News The Heinz Store featured an array of products for attendees to purchase and take home, from the classic Heinz tomato ketchup, to the Seriously Good mayonnaise, and the rich and creamy truffle mayonnaise, among others.
The Heinz Store featured an array of products for attendees to purchase and take home, from the classic Heinz tomato ketchup, to the Seriously Good mayonnaise, and the rich and creamy truffle mayonnaise, among others.
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News One of the busiest stations was the Palarong Heinz, where participants played Pinoy street games like piko and tumbang preso while learning how Heinz sauces are produced, from seed to bottle.
One of the busiest stations was the Palarong Heinz, where participants played Pinoy street games like piko and tumbang preso while learning how Heinz sauces are produced, from seed to bottle.
Widita Wimala, The Kraft Heinz Company Head of Marketing for South and Southeast Asia and Hong Kong, delivered the welcome remarks at the Heinz Red Zone event. Photo source: Mark Demayo, ABS-CBN News
Widita Wimala, The Kraft Heinz Company Head of Marketing for South and Southeast Asia and Hong Kong, delivered the welcome remarks at the Heinz Red Zone event. Photo source: Mark Demayo, ABS-CBN News Widita Wimala, The Kraft Heinz Company Head of Marketing for South and Southeast Asia and Hong Kong, shared, "These Filipino games are deeply rooted in tradition and community, which mirrors our values of bringing joy and togetherness for 155 years. Merging these Filipino games with Heinz allows us to honor unique cultural elements that our Filipino consumers can enjoy and relate to while still learning about the cultures and heritage of Heinz."
Widita Wimala, The Kraft Heinz Company Head of Marketing for South and Southeast Asia and Hong Kong, shared, "These Filipino games are deeply rooted in tradition and community, which mirrors our values of bringing joy and togetherness for 155 years. Merging these Filipino games with Heinz allows us to honor unique cultural elements that our Filipino consumers can enjoy and relate to while still learning about the cultures and heritage of Heinz."
During her opening remarks at the Heinz Red Zone event, Laura Deutsch, Country Manager of The Kraft Heinz Company, expressed, "It is really nice to share this moment with everyone. It is all about enjoying this moment with family and friends." Photo source: Mark Demayo, ABS-CBN News
During her opening remarks at the Heinz Red Zone event, Laura Deutsch, Country Manager of The Kraft Heinz Company, expressed, "It is really nice to share this moment with everyone. It is all about enjoying this moment with family and friends." Photo source: Mark Demayo, ABS-CBN News 
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News After completing the Palarong Heinz, participants joined a long line leading to a red tomato-themed truck—the Red Burger station, where they claimed their free meryenda meals.
After completing the Palarong Heinz, participants joined a long line leading to a red tomato-themed truck—the Red Burger station, where they claimed their free meryenda meals.
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Attendees like Yel Verzosa and Louie Baconcon appreciated how the games connected them to the simple joys of Filipino childhood. "'Yung pinaka na-enjoy ko sa event 'yung tumbang preso kasi it brings back childhood memories talaga." (The most enjoyable part of the event for me was playing 'tumbang preso' because it really brings back childhood memories), shared Baconcon.
Attendees like Yel Verzosa and Louie Baconcon appreciated how the games connected them to the simple joys of Filipino childhood. "'Yung pinaka na-enjoy ko sa event 'yung tumbang preso kasi it brings back childhood memories talaga." (The most enjoyable part of the event for me was playing 'tumbang preso' because it really brings back childhood memories), shared Baconcon.
"Despite the rainy weather, ang enjoyable pa rin ng event. Ang fun niya, tapos ang daming freebies, so we got to try the different sauces of Heinz. You get deliciousness that you do not find in the regular ketchup," (Despite the rainy weather, the event was still enjoyable. It was fun, and there were so many freebies, so we got to try the different sauces of Heinz. You get deliciousness that you do not find in the regular ketchup) added Verzosa.
"Despite the rainy weather, ang enjoyable pa rin ng event. Ang fun niya, tapos ang daming freebies, so we got to try the different sauces of Heinz. You get deliciousness that you do not find in the regular ketchup," (Despite the rainy weather, the event was still enjoyable. It was fun, and there were so many freebies, so we got to try the different sauces of Heinz. You get deliciousness that you do not find in the regular ketchup) added Verzosa.
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN NewsGwen Biñas also enjoyed the games and interactions. "The entire event was so nice because we were able to play different types of games. Plus, we get to meet the influencers and get to taste the food. So, it is an all-around event," she shared.
Gwen Biñas also enjoyed the games and interactions. "The entire event was so nice because we were able to play different types of games. Plus, we get to meet the influencers and get to taste the food. So, it is an all-around event," she shared.
Reena Diaz, one of the participants of the Heinz Red Zone event, explained, "Iba 'yung lasa ng Heinz. It is something different." Photo source: Mark Demayo, ABS-CBN News 
Photo source: Mark Demayo, ABS-CBN News
Reena Diaz, one of the participants of the Heinz Red Zone event, explained, "Iba 'yung lasa ng Heinz. It is something different." Photo source: Mark Demayo, ABS-CBN News Photo source: Mark Demayo, ABS-CBN News To immortalize the event's moments, a huge Red Shots photobooth was set up for attendees to enjoy group photos and seal their memories with a pic.
To immortalize the event's moments, a huge Red Shots photobooth was set up for attendees to enjoy group photos and seal their memories with a pic.
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Meet the Heinz Crew
Meet the Heinz Crew
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News A major highlight of the event was the introduction of the Heinz Crew, featuring Mimiyuuuh, Benedict Cua, Ady Cotoco, Cocoy Lim, and Emilio Daez. This group of influencers and personalities brought their unique styles to the Heinz family and showed their talents and love for Heinz as they participated in the games and challenges.
A major highlight of the event was the introduction of the Heinz Crew, featuring Mimiyuuuh, Benedict Cua, Ady Cotoco, Cocoy Lim, and Emilio Daez. This group of influencers and personalities brought their unique styles to the Heinz family and showed their talents and love for Heinz as they participated in the games and challenges.
The ever-energetic social media star Mimiyuuuh shared, "Naging part po talaga ang Heinz ng buhay ko, especially during my college days. Kasi during those times, nagbabaon ako ng mga sachet na Heinz, 'tas pinapapak ko lang siya. I think I manifested that [being a Heinz crew member]. So, sobrang thankful ako to be part of the Heinz Crew." (Heinz has truly been a part of my life, especially during my college days. Back then, I used to bring Heinz sachets for snacks, and I would just eat them on its own. I think I manifested that [becoming a Heinz crew member]. So, I am incredibly grateful to be part of the Heinz Crew.)
The ever-energetic social media star Mimiyuuuh shared, "Naging part po talaga ang Heinz ng buhay ko, especially during my college days. Kasi during those times, nagbabaon ako ng mga sachet na Heinz, 'tas pinapapak ko lang siya. I think I manifested that [being a Heinz crew member]. So, sobrang thankful ako to be part of the Heinz Crew." (Heinz has truly been a part of my life, especially during my college days. Back then, I used to bring Heinz sachets for snacks, and I would just eat them on its own. I think I manifested that [becoming a Heinz crew member]. So, I am incredibly grateful to be part of the Heinz Crew.)
Photo source: Mark Demayo, ABS-CBN News .jpg)
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Photo source: Mark Demayo, ABS-CBN News 
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Mimiyuuuh effortlessly stood out and won in the Palarong Heinz. On how she did it, she shared,"Alam n'yo po, laking Baclaran po kasi ako. So, 'yung mga ganitong palaro, normal po siya in my everyday life. So, easy-peasy. Nostalgic din siya kasi it has been awhile since I played 'yung mga ganung laro. I am super happy that Heinz really brings the Pinoy style in the Heinz way." (You know, I grew up in Baclaran, so these kinds of games are normal in my everyday life. So, easy-peasy. It is also nostalgic because it has been a while since I played these kinds of games. I am super happy that Heinz really brings the Pinoy style in the Heinz way.)
Mimiyuuuh effortlessly stood out and won in the Palarong Heinz. On how she did it, she shared,"Alam n'yo po, laking Baclaran po kasi ako. So, 'yung mga ganitong palaro, normal po siya in my everyday life. So, easy-peasy. Nostalgic din siya kasi it has been awhile since I played 'yung mga ganung laro. I am super happy that Heinz really brings the Pinoy style in the Heinz way." (You know, I grew up in Baclaran, so these kinds of games are normal in my everyday life. So, easy-peasy. It is also nostalgic because it has been a while since I played these kinds of games. I am super happy that Heinz really brings the Pinoy style in the Heinz way.)
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Meryenda Burger Wars
Meryenda Burger Wars
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News .jpg)
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News The event also featured the Meryenda Burger Wars, where the Heinz Crew members competed to create the best burger using Heinz products. Participants experimented with flavors and ingredients to impress the audience.
The event also featured the Meryenda Burger Wars, where the Heinz Crew members competed to create the best burger using Heinz products. Participants experimented with flavors and ingredients to impress the audience.
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Ady Cotoco brought his A-game to the Meryenda Burger Wars and won with his Korean-style ketchup sauce. His strategy was simple, "Actually, I have a background in cooking. So, I just used my knowledge in cooking and applied what I know."
Ady Cotoco brought his A-game to the Meryenda Burger Wars and won with his Korean-style ketchup sauce. His strategy was simple, "Actually, I have a background in cooking. So, I just used my knowledge in cooking and applied what I know."
Cotoco mixed Heinz tomato ketchup, Lea & Perrins Worcestershire sauce, gochujang, and honey for his winning sauce.
Cotoco mixed Heinz tomato ketchup, Lea & Perrins Worcestershire sauce, gochujang, and honey for his winning sauce.
Mixing ketchup with Worcestershire sauce is not new for Cotoco. "I mix Heinz ketchup and Lea & Perrins a lot. On everything. Not just on burgers. Actually, it Is really my dipping sauce. Like with tuyo, fried chicken, and even with sinigang," he shared.
Mixing ketchup with Worcestershire sauce is not new for Cotoco. "I mix Heinz ketchup and Lea & Perrins a lot. On everything. Not just on burgers. Actually, it Is really my dipping sauce. Like with tuyo, fried chicken, and even with sinigang," he shared.
Heinz in one word
Heinz in one word
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News When asked to describe Heinz in one word, Emilio Daez, a rising star from ABS-CBN's Star Magic, answered, "Definitely classic. Heinz is such a classic and staple brand, celebrating 155 years already. So, you know it Is here to stay for a long time."
When asked to describe Heinz in one word, Emilio Daez, a rising star from ABS-CBN's Star Magic, answered, "Definitely classic. Heinz is such a classic and staple brand, celebrating 155 years already. So, you know it Is here to stay for a long time."
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Vlogger and content creator Cocoy Lim also described Heinz as a classic. "'Yun talaga, 'pag sinabing ketchup, mayonnaise, top of mind would be Heinz. Ang tagal na ng Heinz sa industry. We Are celebrating 155 years of Heinz's goodness. So, 'yun 'yung top of mind for me. Classic…the O.G." (That is really it, when you mention ketchup, mayonnaise, top of mind would be Heinz. Heinz has been in the industry for so long. We are celebrating 155 years of Heinz's goodness. So that is what is top of mind for me. Classic...the O.G.)
Vlogger and content creator Cocoy Lim also described Heinz as a classic. "'Yun talaga, 'pag sinabing ketchup, mayonnaise, top of mind would be Heinz. Ang tagal na ng Heinz sa industry. We Are celebrating 155 years of Heinz's goodness. So, 'yun 'yung top of mind for me. Classic…the O.G." (That is really it, when you mention ketchup, mayonnaise, top of mind would be Heinz. Heinz has been in the industry for so long. We are celebrating 155 years of Heinz's goodness. So that is what is top of mind for me. Classic...the O.G.)
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News For actor and influencer Benedict Cua, he described his experience with Heinz as sumptuous. "It is also how I would describe not just Heinz, but life itself. Sometimes life just really gets sumptuous. Masarap mabuhay. Kasing sarap ng Heinz," (Life is as delicious as Heinz) shared Cua.
For actor and influencer Benedict Cua, he described his experience with Heinz as sumptuous. "It is also how I would describe not just Heinz, but life itself. Sometimes life just really gets sumptuous. Masarap mabuhay. Kasing sarap ng Heinz," (Life is as delicious as Heinz) shared Cua.
Reflecting on 155 years of real goodness
Reflecting on 155 years of real goodness
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News Wimala summed up the meaning of the entire event, "Celebrating 155 years of Heinz means honoring the legacy of quality, innovation, and flavor that has been built over the years. It signifies our commitment to bringing the best flavors to tables around the world. The Heinz Red Zone really reflects this milestone."
Wimala summed up the meaning of the entire event, "Celebrating 155 years of Heinz means honoring the legacy of quality, innovation, and flavor that has been built over the years. It signifies our commitment to bringing the best flavors to tables around the world. The Heinz Red Zone really reflects this milestone."
Photo source: Mark Demayo, ABS-CBN News
Photo source: Mark Demayo, ABS-CBN News More than a milestone celebration, the Heinz Red Zone event was also a celebration of heritage, culture, and the connections that Heinz has built with its Filipino consumers over the years.
More than a milestone celebration, the Heinz Red Zone event was also a celebration of heritage, culture, and the connections that Heinz has built with its Filipino consumers over the years.
For more updates and behind-the-scenes moments from the Heinz Red Zone event, follow @heinzphilippines on Instagram.
For more updates and behind-the-scenes moments from the Heinz Red Zone event, follow @heinzphilippines on Instagram.
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