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A 'Gen Z serve': Young Won Grill opens, offering tastes of Asia

Article (news)

Ched Rick Gatchalian

ABS-CBN News

<p>MANILA — Bringing over 11 meats for grilling including seafoods and veggies, Young Won Asian Grill at the seaside area of SM Mall of Asia in Pasay City is now ready to conquer the Gen Z market.</p><p>Redefining the traditional Asian cuisine with a modern gimmick, the restaurant brings together Japanese, Korean, Thai, and Chinese cuisines in the dining experience.</p><p>What sets it apart from other BBQ joints is the intimate vibe of the place, paired with music fromr live bands and the view of the seaside road that is a total game-changer.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/172126374076920240717_094452726_iOS.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left"><strong id="isPasted"></strong>Customers eating at the <span>Young Won Asian Grill. <em>Photo by Ched Gatchalian, ABS-CBN News</em><strong></strong></span></span></span></span></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/172126369256620240717_094452709_iOS.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Live band at the resto.</span> </span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/172126365366420240717_094452636_iOS.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Interior design of Young Won.</span> </span></span></span></div><p>The interior design of the resto balances the neon aesthetic on the wall with its overall dimlight set-up, perfect for a Gen Z &quot;lowkey moment.&quot;</p><p>Customers can have the unlimited grill at Tier 1, priced at P899/head, with meats like Crazy Cut Angus Steak (a fan favorite), Beijing Beef Rib Fingers, Top Blade Premium Steak, Spicy Beef Bulgogi, Yakiniku Karubi, Pork Steak, Buta Kushi, Moo Ping, Thai Chicken BBQ, Hawker Chicken Satay, Assorted Vegetables, Spicy Bulgogi Squid, and Butter Garlic Queen Shrimps.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1721263612944grill.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">Grill set. <em id="isPasted">Handout.</em></span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1721263412320hotpot.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">Hotpot, mushroom collagen broth. <em id="isPasted">Handout.</em></span></span></span></div><p>For Tier 2, <span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">priced at P1,199/head</span>, customers can enjoy their hotpot options with more premium offerings, such as Beef Belly, Beef Brisket, Pork Belly, Angus Hanger Steak, Shrimp/Squid/Fish/Lobster Balls, Shitake/Enoki/Shemiji Mushrooms, Tofu, assorted vegetable and greens, and noodles.</p><p>Young Won also has tasty broths -- the Korean-inspired collagen-rich kimchi broth, the &quot;beauty broth&quot; or the Mushroom Collagen broth, Thai broths such as Thai Suki and Thai Yentafo, Mala broth, and Miso Nabe.</p><div><strong></strong></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/172126317795320240717_094452680_iOS.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Young Won&#x27;s Jade Dragon, in a glass that lightens up.</span> </span></span></span></div><p>Spicing up the dining experience, especially for the &quot;young, wild, and free&quot; generation, the restaurant offers its signature cocktail Jade Dragon. It is a green apple-looking cocktail that mixes soju, sourness, and melon placed in a lighting cup.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/172126309271420240717_094452694_iOS.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">Young Won&#x27;s Raymund Magdaluyo.</span></span></span></div><p>Raymund Magdaluyo, one of the entrepreneurs behind Wolfgang’s Steakhouse and now Young Won, said they thought of having a unique Asian grill experience that offers various styles from different countries.</p><p>&quot;During the pandemic, what happened was we realized that more and more people are eating steaks. I guess it&#x27;s because of the rising income... and you know, a steak is a steak. Barbecue is barbecue,&quot; he said.</p>

<p><i>Bringing over 11 meats for grilling including seafoods and veggies, Young Won Asian Grill at the seaside of SM Mall of Asia in Pasay City is now ready to conquer the Gen Z market.</i></p>

Bringing over 11 meats for grilling including seafoods and veggies, Young Won Asian Grill at the seaside of SM Mall of Asia in Pasay City is now ready to conquer the Gen Z market.