MANILA — Content creation is more than just a trend, especially as the social media landscape continuous to evolve, as it provides a livelihood to creative individuals.

Charlize Ruth Reyes, more known as “Charuth,” is a 24-year-old artist and content creator from Quezon City. With over 3.2 million followers on TikTok, her videos tackle relatable yet funny situations.

Charuth also juggles many hats -- from being an actress and part of the upcoming Philippine adaptation of the hit Korean drama "Shining Inheritance" to owning a coffee shop named Pedal Cafe.

She said that her strategy is the same for all her platforms except YouTube.

“For TikTok, FB, and IG, almost the same content lang. For YouTube, longer form dito and mas may storytelling. Mas strict lang ako for TikTok since may branding ako doon na na-start which is skit-type lang,” she explained.

In developing new ideas, the social media personality shared that she incorporates her personal experiences with her content. Making comedy content also comes easier since she has many comedy writers who are close to her.

“Observe talaga sa paligid, pwedeng personal experience or pangyayari na gets ko kasi nakakita na ko no'n. Mas comfy ako gawin 'yung mga experiences na talagang nando'n ako. For example, isa sa hindi ko masyado mapasok na topic ay 'yung office ganaps kasi never naman ako nagkaroon ng opportunity to work as employee sa mga offices," Charuth said.

In terms of creative burnout, she said she does not push herself too hard.

“Normal 'yung burnout feeling and off days sa content, hindi ko pinu-push sarili ko to have new ideas every day, but 'yun sana 'yung goal. If maka-feel ako na wala talaga, gusto ko lang magpahinga for a day, nagpapahinga ako. Baka 'yun din need ko para mag-reset 'yung utak,” she added.

Despite her popularity, Charuth tries to interact with netizens particularly in the comment section. She  also often considers the suggestions of the netizens.

She then looked back to her first successful video.

“Fun skit siya about a student na nasa bakasyon sabay pinag-open ng cam ng teacher. Relevant siya nung time na 'yun since hindi lang siya personal experience, alam kong may more than 20 akong classmates na pinagdadaanan din 'yung online class kaya magiging relatable siya,” Charuth stated.

Monetizing contents and working with other brands are among the factors for her high engagement.

“Nung nag-full time na ko sa pag-create ng content, I asked for help na sa mga comedy writers na friend dahil alam kong 'pag ako lang, mahihirapan ako sa long term. Wala naman masama sa paghingi ng help kasi mas gagaan 'yung workload and may matututunan ka rin sa ibang tao," Charuth shared.

"For brands naman, I make sure na dapat aligned lagi sa content na comfy ako gawin and kahit papano compromise din sa need ng brands. If mag-match kami ng idea, go sa project. If not, learn to let go kasi marami pa namang content creators diyan na pwede nilang mabigyan ng project na same sa vision nila,” she explained.

Charuth concluded that it is better to know oneself first as a creator and that having responsible fun from it is really important..

“As long as masaya kayo sa ginagawa niyo and responsible kayo sa mga gagawin niyo, go lang! Never stop learning din,” Charuth concluded.